TGA野菽家X天貓電商
湛藍的天空下,放眼望去擁有阡陌遼闊的田園,這裡是台灣盛產穀糧的故鄉,也是「野菽家」的起源地。嚴選台灣在地風味水果,優質燕麥片、產地糙米、台灣紅薏仁等,低溫烘烤的果干,鎖住了新鮮水果的濃郁果香及果肉口感,專業的穀物加工技術,更完整保留了健康穀物的營養精華。
TGA“Grain Plus” x Tmall Store
Under the clear blue sky, look pass the vast fields, and you will find the birthplace of grain production in Taiwan’s and the origin of “Grain Plus”. It begins by picking from the most local fruits, high-quality oatmeal, native brown rice, and Taiwan’s red barley and then drying at low-temperatures to lock the fresh fruit’s rich aroma and taste. The professional grain processing technology retains the grain’s integrity and nutritional essence.
我們希望在整體畫面及氣氛攝影圖的呈現上著重大地、陽光、穀物特寫、台灣寶島熱帶水果等元素,並且解構能量棒所具備的營養特質,傳遞出新鮮健康且活力充沛的視覺氛圍。
We hope that visually through photography and imagery to capture the elements of the landscape of island of Taiwan, its sunlight, grains and tropical fruits. Furthermore, to show the nutritional values behind ever energy bar, delivering into every bite a sense of freshness, health and energy.
讓消費者感受到每一支能量穀棒,擁有豐富的營養,吸取大地與陽光自然豐沛的能量,並且透過一日之中不同時間點、生活情境的能量需求,更貼近目標客群,喚起人們覺得好吃又營養健康的良食口慾。
Thus, allowing the consumer to feel the rich nutrition of every energy grain bar, feeling how each bar absorbed the energy of the earth and sunlight. That throughout the day, at different times and life situations, it can meet the needs of the people and evoke in them the desire for food that is not only delicious but healthy.
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