The Seed Family is a foundation in Taitung started by the youth coming back to their hometown. “Seed” symbolizes nurturing and growth, while “Family” represents a safe haven. From tutoring centers for children to community career counseling, Seed Family hopes to become a second home that protects these seeds as they take root, germinate and grow. Moreover, 10% of the revenue of every soap that is sold is invested back into the tutoring of these children, so their culture can pass on through generations, much like the afternoon rainfall nourishes the land so it can grow and reproduce.
“Siking” combines the Bunun traditional “Grass-leaf Sweet Flag” to create a uniquely handmade soap symbolic of the Bunun culture in Taiwan. When the Bunun people name their babies, they pray for them using sweet flag, symbolizing the blessing from the community. Thus, adding the sweet flag into the handmade soap gives it its unique cultural flavor.
The designs builds on the symbols for the “Masuqolus” festival on the Bunun calendar, representing Seed Family’s concept of the endless cycle of life. The design combines the image of the sweet flag and the round shape of the soap to further strengthen the brand recognition. Forests, wild animals and traditional customs are all displayed on the front of the packaging, so that the customer can feel the cultural heritage of the Bunun people and the natural habitat of the wild animals. As you open the box, inside are four unique handmade soaps, all in a skin color tone packaging, each representing a unique blessing, exuding their pure and natural fragrance.
Bunun Anfu Soap
Bunun Anfu Soap is suitable for normal skin. It adds lemongrass and mint for a refreshing fragrance, serving multiple purposes such as repelling insects and creating a soothing effect. The packaging design uses the hunter and the prey as its main design components. The soap gives these hunters protection and support, just like the mountains protect the Bunun cultural tradition.
This soap uses rosemary and mint as the base. It can relieve the oily skin, leaving it refreshed after a shower. The packaging design uses design elements of the mountains, farmers and livestock as its main composition, bringing you closer to the mountain scenery. As you breathe in the scent of the forest, it draws you into its peaceful atmosphere.
Baby Anfu Soap
The delicate skin of a baby needs gentle care. Lavender has that kind of calm and soothing effect, much like a mother’s warm hand, caressing the baby’s face in his sleep. Furthermore, patchouli, with its subtle forest scent, puts the baby to sleep in the embrace of nature. The packaging uses a light-yellow color, resembling the faint light by the bed, quiet and serene.
New Skin Beauty Soap
The packaging design uses as a protagonist a woman busy with farming. The soap with its sweet scent has been carefully crafted to moisturize damaged dry skin. As you use it to shower, it washes away all the exhaustion from a day’s hard work, welcoming the sunrise of a new day.