「IM」運動服裝品牌創始台灣，採用台灣特殊高端四針併縫技術，以人體工學機能剪裁，使布料更貼近肌膚，在穿上的那一刻，體會說不出的透氣涼爽、彈性舒適。

在攝影企劃前端，期望能將品牌個性強化，將鮮明風格帶入到機能服裝中，因此地點挑選有著色彩鮮明的運動公園。為了將服裝機能特性完整呈現，設定許多奔跑、跳耀等姿勢動作，透過用盡全力的運動場景，捕捉每個汗水淋漓的暢快瞬間。

品牌嚴選高等吸濕排汗彈性布料，獨立開版落肩設計，從0到追求極致，獻上最真誠的專研決心。網站設計上，也將運動機能服裝的特點，以放大服裝的小細節，呈現品牌設計的堅持，期盼大眾在日常運動時，忘卻一般服裝的侷限框架，只需專注每個展現自我的時刻。

「IM」堅持採用品質之上的成衣布料與特殊車縫技術，追求創新面貌的同時，一併實踐你我的Lifestyle。Taiwan IM, IM Taiwan

“IM” is a sportswear brand founded in Taiwan. It adopts Taiwan’s special high-end four-needle stitching technique and incorporates ergonomic functional tailoring to make the fabric fit closer to the skin. From the moment it is worn, it provides an indescribable breathable, cool, and comfortable experience.

In the forefront of the photography project, the goal is to enhance the brand’s personality and bring a distinct style into functional clothing. Therefore, we select vibrant sports parks with colorful surroundings as the locations. To fully showcase the functional characteristics of the clothing, various dynamic poses such as running and jumping are set up, capturing the exhilarating moments of sweat and effort in the sports scenes.

The brand carefully selects high-quality moisture-wicking, sweat-absorbent, and elastic fabrics, along with independent cutting and dropped shoulder designs. From zero to the pursuit of perfection, the brand presents its sincere commitment to continuous research. The website design emphasizes the characteristics of functional sportswear by zooming in on the small details of the clothing, showcasing the brand’s design philosophy. The aim is for people to forget the limitations of regular clothing during their daily workouts and focus only on each moment of self-expression.

“IM” insists on using high-quality fabrics and special sewing techniques, prioritizing quality while pursuing an innovative appearance, and simultaneously embodying the lifestyle of both “you” and “me.” Taiwan IM, IM Taiwan.