When it comes to beverages, which city comes to your mind?
Tainan, the city filled with sweetness, is the beginning of Woo Cha. In scorching summers, a refreshing drink instantly cools the entire body; while in chilly winters, a warm beverage warms you to the core. Woo Cha adheres to the principles of “Integrity, Service, and Professionalism,” developing beverages that cater to the consumer market from the consumer’s perspective. We emphasize using genuine and fresh ingredients to ensure that the drinks delivered to your hands are of the highest quality. We also inherit the craftsmanship of our grandparents and innovate by creating the Fruit Q Guo(水果Q粿), where Taiwan’s beverages are meant to be full of TOPPINGS! We hope to share this passion and craftsmanship of Tainan with everyone.
Holding a cup of hand-shaken beverage is Taiwan’s most beautiful scenery.
A cup of Woo Cha, a portion of happiness, a moment of enjoyment.
For the beverage cup design, a monochromatic visual approach is used, combined with the well-known Taiwanese illustrated character “Mei Mei,” portraying various roles such as family, students, dreams, work, and warriors. The overall design creates a strong connection with the target consumer groups, aiming to deepen the consumers’ feelings towards the brand through these characters. The warrior character reflects the brand’s own knight spirit, dedicated to making each cup of beverage the best.