金統立 KING TONY
King Tony has been committed to years of manufacturing hand tools, and now in its 35th anniversary, it hopes to continue providing high-end quality services and products through the refining of its craftsmanship, adding to the brand’s image of being reliable, professional and resolute.
The auxiliary graphics are inspired by the manufacturing process, using blue as the main color for the background, and red, one of the brand’s standard colors, to symbolize the “melting” phase in the manufacturing process. The rigid strokes of the graphics represent the reliability of all King Tony’s products. Furthermore, the use of the hexagon, cross, and line represent “hand tools” commonly used. While maintaining an overall harmony, the flexibility in design allows for variety according to the various products and their characteristics.
The product packaging uses three main colors – red, blue and black – to convey the brand’s excellence and stability. Product photos are clearly displayed to allow customers to identify the packaged product at a glance. The design graphics highlight the brand’s characteristics and create a consistent visual coherence among the various product lines.
For the letters and envelopes, white is used as the background color in contrast to the dark color scheme of the product packaging. Red and blue are used to enhance the overall appearance, retaining the distinctive features of the brand.
Each of the designs of the four business cards utilize a different combination of white, blue, red, and black to create a sense of diversity while maintaining a sense of unity, overall, displaying a professional and healthy brand image.
The uniform uses the polo shirt, using black and blue as the main color, with red and white as highlights. Professional, but full of enthusiasm, conveying the philosophy of being “passionate for your work”.