What is your traditional impression of a pharmacy? What if the pharmacy doesn’t just sell over-the-counter drugs and meet the prescriptions from clinics and hospitals, but rather, is fully committed to meeting the deeper health needs of the customer, providing insightful counseling and services. What if we can change the traditional perception of a pharmacy, the stereotype that it is distant and full of the stench of medicinal, and rather create a space of intimacy and warmth, actually increasing a consumer’s desire to walk in, creating new possibilities.
“Dr. Health” is that brand-new community pharmacy. With a shift in population into the urban cities, the goal is to take root into non-primary cities, providing professional and comprehensive drug consultation and health care for the residents of the township, sharing health information, and providing for the elderly. Furthermore, the hope is that just like a caring neighbor, we want to provide the elderly, who lack medical resources, a place where they can safely and conveniently obtain their prescriptions, and even enjoy the exclusive service of having those prescriptions delivered to the door.
The goal of the visual brand design for Dr. Health is to break through the traditional pharmaceutical image to stand out in every town, become a clear landmark. Furthermore, the design has to transcend age and generational gaps, so that even the elderly can clearly identify it as a pharmacy.
Through the simple, yet powerful ingenious combination of the elements of the “owl” and “pill”, the design can be easily recognized at first glance. Furthermore, in terms of colors, the design attempts to break free from the general color scheme of pharmacies, using warm colors that are livelier and more flamboyant to fully echo Dr. Health’s multi-faceted and comprehensive services.
The sleek icon-type auxiliary graphics fully demonstrate the core elements of the brand, clearly and creatively portray its key characteristics and the professionalism behind it. Moreover, with every thoughtful planning of auxiliary colors, the layout of auxiliary graphics, use of space, visual graphics, the brand validates its expertise and vividness.