被譽為台北十大必吃早餐的「就愛豐盛號」，以豐盛又美味的炭烤吐司三明治聞名全台，不僅號稱台灣炭烤吐司、紅茶牛奶創始店，長久以來堅持自製，在乎食材源頭的新鮮、實在，讓許多人一吃就能深刻感受到店內對餐點風味的用心。

品牌識別的優化設計，保留了原有的書法字體，延續品牌創始的根基和予人質樸又沉穩的印象，而那份做好每一份餐點的初心裡，還蘊藏著對信仰的敬虔，一份傳遞上帝祝福的心意。識別上的三橫線語彙象徵著基督信仰的精神，同時也代表著三片土司做成的三明治，傳達品牌最具代表性的產品，進而延伸徽章式形象的設計線條，結合細節的取捨，放上品牌希望給人第一印象的訊息標語，結合溫潤沉穩的色彩計畫，讓整體識別傳遞出「就愛豐盛號」長久以來「深獲消費者信賴」、「台北早餐店之代表性」、「品質認證」等核心價值。

Fong Sheng Hao

Amongst the top 10 must-eat breakfast locales in Taipei, the “Fong Sheng Hao” is famous for its rich and delicious char-grilled toast sandwiches. Not only is it known as the founding store of charcoal toast and black milk tea, it has long insisted on hand-made cuisine and having a fresh food source. With each bite, you can feel the diligence they have place on the integrity of genuine flavor.

The design of the brand identity preserves the original calligraphy fonts, conserving the brand’s foundation values of simplicity and calmness. At the heart of every prepared meal lies a spiritual piety, a desire to pass down God’s blessings. The brand’s three horizontal lines symbolize the core of Christian faith and at the same time represents the three slices of toast that make up the sandwich, which is the most representative product of the brand. The badge-like design combined with the core brand message, mellow and calm color scheme transmit the core values of “Feng Hong Sheng” brand: Costumer Trust, Representing Taipei Breakfast Restaurants, and Quality Assurance.