Tuina, a form of deep tissue massage, involves applying pressure along the meridians to penetrate the muscles and fascia, unblocking the stagnation of qi and blood, and achieving the effect of relaxing the body.
Jancy Jung, the founder of “人文經脈” (JenWen Meridian), became acquainted with Tuina due to family health issues. Through massage, she nurtured her physical health and restored her body to a state of well-being. In the hustle and bustle of life, accumulated fatigue weighs heavily on the body. Tuina follows the body’s meridians, supplemented by tools for massage, to relax the muscles, clear the qi and blood pathways, and return to a natural state. It not only restores bodily functions but also nourishes the exhausted soul.
The logo incorporates the basic gesture of Tuina, “8,” combined with the character “絲” (silk) to emphasize the smooth and gentle massage technique of Tuina. The varying thickness of flowing lines and the rounded octagonal frame skillfully represent the gentle yet forceful massage power. The standard color palette features low saturation earth tones, echoing the essence of Tuina in returning to the body’s nature.
The stationery design follows the identity concept, with soft lines and harmonious colors, creating a visual experience that is comfortable and relaxing, in line with the brand’s philosophy of relaxation and rejuvenation.