The blooming rose represents purity and nobility.
“Divine Rose” aims at preserving the freshness of the rose, capturing its beauty and delicacy in time. By prolonging its lifespan, the brand creates a rose that never fades.
The unique preservation method originates from an organic and non-toxic process in Japan. The flowers can be kept for more than a year without watering and without needing to be replaced, keeping its original purity and brilliance in all its splendor.
The logo design employs the letters “D” and “R” from the brand’s name “Divine Rose”, bending them into the shape of rose. The firm and resolute contour lines represent the never-withering flower in combination with upright and foursquare shapes with slight curvature to bring out the brand’s elegance.
The English letters use a combination of Serif and Sans Serif fonts to bring out the charm of the flora to create a bountiful visual sensation. The solid staunch lines and arc shapes enhance the overall graphic consistency.
The brand color palette uses gold to symbolize nobility, gray to symbolize the resilience over time and a combination of the auxiliary colors dark green and pink to symbolize delicacy.
The auxiliary design is developed on the concept of starlight and eternity, fusing roses with the infinity symbol and utilizing symbols representing day and night, all in tandem to convey the imagery of the flower that never wilts.
Through the hands of internationally recognized certified florist, the brand hopes to bring out the elegant of Japanese-style floral craftsmanship. These blooming flowers are infused with organic essential oils, exuding a unique and relaxing fragrance, giving birth to the blossom representing eternal life.