LaoMa Noodles (Mom’s Dry Noodle) Room-Temperature Noodle Soup Series
The convenience in preparation of LaoMa Noodles allows the consumer to enjoy a bowl of homecooked noodles amid the busyness of life. Easy, delicious and warm noodles ready to be served.
With easy-to-cook in mind, LaoMa Noodles launched two new noodle soups that can be stored at room temperature: “Red-Braised Noodle Soup” and “Scallop and Hua Diao Wine Chicken Noodle Soup”. Rich broth and solid pieces of meat all packed within, convenient to cook and without needing any refrigeration, making it super easy to preserve. You can enjoy the taste of a homecooked meal any time.
Red-Braised Noodle Soup
Choice Australian grain-fed beef with uniform fat and tender texture. With every bowl, you get the taste of tender and juicy pieces of beef. The broth is based on a secret recipe of stir-fried beef tallow. The spices hold the Sichuan flavor and fragrance within so the epicure can enjoy it to the full. The level of spiciness can be adjusted accordingly to personal preference, allowing consumers to easily taste the quality of freshly cooked beef noodles at home.
Scallop and Hua Diao Wine Chicken Noodle Soup
The Scallop and Hua Diao Wine Chicken Noodle Soup uses the old fowl, slow-cooked for 6 hours, drawing all the essence within. Without any additional artificial flavoring and with the scallops paired with the chicken meat, in each bite, the flavors of the broth overflow into the mouth. Add as much of the crafted Hua Diao wine as suits your preference to enhance the overall taste. The various layers of flavor are waiting to be served with minimal preparation.
In the packaging design, the noodle soup takes center stage. Using simple solid colors for the background and a variation of color blocks sizes, the design highlights both the sturdiness of the beef and the chewiness of the noodle, triggering the consumer’s appetite just by its visual design. Furthermore, the color scheme is based off the color of the soup as if drawing out its rich aroma.
In order to fully capture the taste of the Red-Braised Noodle Soup and the Scallop and Hua Diao Wine Chicken Noodle Soup, the photography, likewise, focuses on the noodle soup itself. Placed into a ceramic bowl and sprinkled with fresh vegetables and ingredient to enhance the overall visual sensation, the wooden tableware and spices surrounding the bowl urge you to take a bite. The fusion of simplicity and delicacy: “LaoMa knows what home cooking tastes like”. This noodle soup series ushers in a new experience for the consumer to enjoy a rich and simple feast anywhere and at anytime.