Why a Sustainable Forest?
On the island of Taiwan, more than 60% of land is forest. However, most people do not understand how to protect it. In the face of industrial and ecological problems, is there a production method that can both protect this ecology while taking in account the needs of industrial development?
In the early days, Yongzai Forestry was based on traditional forestry. In recent years, with the rising awareness of environmental protection, Yongzai Forestry has become the first manufacturer to be certified by the FSC (Forest Stewardship Council), using environmentally friendly production methods, taking into consideration the sustainability of the ecology and community.
In the past, the foreign species “Leucaena” was introduced as raw material for the production of pulp. However, this material was abandoned as it was not very cost-effective.
Leucaena takes over the living space of other native species in that ecosystem. Thus, Yongzai Forestry has invested in afforestation and gradual removal of Leucaena, making it into sawdust in combination with other types of wood, providing it to the mushroom farms in Xinshe, Taichung. This way they can replace previous sawdust that had questionable origin with sawdust that has FSC certification, greatly increasingly mushroom production and quality.
In addition, Yongzai Forestry is partnering with OwlTing Market, using the blockchain technology to provide consumers a peace of mind as they purchase the mushroom gift box, with its clear production and sales history.
In terms of logo design, the Chinese font of the letters “Yongzai Forestry” use a Hei font of equal thickness, symbolizing sustainability in forestry and the warmth of wood.
The letters “TAIWAN” on the top of the gift box emphasize Taiwan being the place of origin of these mushrooms. The silhouette of the mushrooms is drawn with a wooden pattern and texture, conveying how the mushroom were grown from FSC-certified wood.
On the sides of the gift box, the mushroom cap is converted into geometric designs, as if emerging from the bags. The golden frame over the orange background emanates a sense of excellence.
Unveiling the box, the vacuum-packed dried mushrooms lie quietly inside. From raw materials to production to packaging to transportation and sales, they finally rest in the hands of the consumer. This delicious aroma not only comes from the rigorous quality checks along the way, but also from the passion to protect the forest.