春上樹幼稚園
春上樹幼稚園以蒙特梭利教育為理念,以兒童為中心,尊重孩子的選擇及想法,以引導者的角色陪伴孩子,引導幼兒從發現中學習,有別於填鴨式的教育,讓孩子可以體會學習的樂趣,並且在成長的過程中,逐步認識自我。
依循蒙特梭利的理念,識別設計將「樹」化為兒童形象,結合了「快樂成長」、「開心學習」、「茁壯發展」等理念,象徵著春上樹幼兒園並重孩子學習與開心成長的教育方針,整體洋溢著快樂的氛圍,並以樹木茁壯暗示著孩子的成長。
色彩方面,選用柔和色調與「春天」做連結,嫩綠象徵新芽;鵝黃代表春天的陽光;淡藍象徵微風;粉紅則有如春天盛開的朵朵花瓣,帶來如沐春風的感受。
字體以生動的線條,彷彿微風吹拂過,樹葉隨風飄逸在空中,象徵在春上樹幼兒園的教育中,永遠充滿著歡笑聲,陪伴孩子在快樂中成長茁壯。
Chun Shang Shu Kindergarten follows the Montessori educational philosophy, placing children at the center and respecting their choices and thoughts. The role of the guide is to accompany children and facilitate their learning through discovery, rather than employing a traditional rote-learning approach. The kindergarten aims to provide a joyful learning experience for children and help them gradually discover themselves as they grow.
In line with the Montessori philosophy, the visual identity features a childlike representation of a tree, incorporating concepts such as “happy growth,” “joyful learning,” and “healthy development.” It symbolizes the educational approach of Chun Shang Shu Kindergarten, which focuses on both children’s learning and their happy growth. The overall design exudes a cheerful atmosphere, and the thriving tree represents the growth of children.
For the color palette, soft tones are chosen to connect with the concept of “spring.” Tender green symbolizes new sprouts, goose yellow represents the sunshine of spring, light blue signifies a gentle breeze, and pink resembles blooming flower petals, evoking a feeling of being immersed in the spring breeze.
The typography features lively lines, as if a gentle breeze is blowing and tree leaves are gracefully drifting in the air. It represents the laughter-filled environment and the companionship that Chun Shang Shu Kindergarten provides as children joyfully grow and develop.