Chun Shang Shu Kindergarten follows the Montessori educational philosophy, placing children at the center and respecting their choices and thoughts. The role of the guide is to accompany children and facilitate their learning through discovery, rather than employing a traditional rote-learning approach. The kindergarten aims to provide a joyful learning experience for children and help them gradually discover themselves as they grow.
In line with the Montessori philosophy, the visual identity features a childlike representation of a tree, incorporating concepts such as “happy growth,” “joyful learning,” and “healthy development.” It symbolizes the educational approach of Chun Shang Shu Kindergarten, which focuses on both children’s learning and their happy growth. The overall design exudes a cheerful atmosphere, and the thriving tree represents the growth of children.
For the color palette, soft tones are chosen to connect with the concept of “spring.” Tender green symbolizes new sprouts, goose yellow represents the sunshine of spring, light blue signifies a gentle breeze, and pink resembles blooming flower petals, evoking a feeling of being immersed in the spring breeze.
The typography features lively lines, as if a gentle breeze is blowing and tree leaves are gracefully drifting in the air. It represents the laughter-filled environment and the companionship that Chun Shang Shu Kindergarten provides as children joyfully grow and develop.