What if cooking were not only for the sake of enjoying good food? Would it be possible to create a taste of life so irresistible, that anyone nearby could not resist but to walk in, find a seat, and enjoy the pervasive aroma and warmth. It doesn’t matter if you’re by yourself or perhaps it’s with a joyful gather of three to five people.
We rigorously select the most organic and fresh ingredients and each dish is carefully attended to. We hope consumers will not only “find” the taste of good food, but also “find” the best place to enjoy the flavor. This is at the core of “Find Cafe” and is the atmosphere we hope the brand image will embody.
The font is set to be simple and straightforward. It defines the professionalism and solidity of Japanese businessmen have towards cuisine. The logo uses gold as the standard color, combining simplicity and splendor, and blending elements such as “sunshine”, “water”, “fertile soil” and “wheat”. Together, these elements symbolize the vigor and life in every meal in “Find Cafe” and their richness and freshness in every ingredient. The image of sheaves of wheat echo the Chinese letter “稻”, which means rice, in the brand name “早稻”. It resembles humility, just like the sheaves bend over when the wheat on top becomes too heavy. The white space resembles the Japanese idealism and purity.
Auxiliary colors focus on four earth tones, echoing not just the “sunshine,” “water,” “fertile soil,” and “wheat,” but also “freshness” “warmth,” “purity,” and “coffee’s fragrance”.
The auxiliary visuals of a simple and warm architectural image give the viewers more room to imagine the gourmet food. Through the visuals, you can delight in a good meal, slow down and enjoy life. Gently relish the taste the beauty and feel the spirit of the Shokunin.