The concept design of the Japanese health supplement brand “Niseido” uses a combination of the character “日” and letter “N”. It contains the first character of the Chinese brand name “日生堂”and the first letter of the English brand name. The logo is designed so it displays one character in one direction and another when angled, thus presenting the logo in two facets. The use of a square font with curved sharp edges helps give a more distinct look and with a combination of calm dark blue and warm gold, together they enhance the product’s image as a professional and reliable health supplement brand.
｜Nimblex｜In the early stages of the design, we hoped to emphasize how health supplements can replenish the body’s missing nutrition and strengthen bone composition. For that reason, the design concept focuses on those benefits and how they can improve heath and healing, using two major color schemes: silver gray, representing the bones in the body and orange, representing the healing resulting from the intake of health supplements.
｜Natto Power EX｜Natto, known as the holy grail in treating hangovers in Japan, is widely used in health foods because of its many benefits such as preventing and regulating fatty liver disease and lowering blood lipids. In the packaging design, natto is represented using various sizes of color blocks while connecting them with geometric lines representing the viscosity of natto, overall highlighting the features of the product.
In the post-processing of both packaging designs, the logo, product name, and natto patterns are portrayed using embossing to enhance the texture design, further accentuating the brand as a high-end health supplement product. The design hopes to highlight the product’s strengths, giving the consumer a peace of mind and enhancing the connection between brand and product.