“I’m here” American restaurant is oriented towards pet friendliness. The origin of entrepreneurship wants to bring back the taste of amazing American burgers that have been tasted abroad. It also wants to accompany sick Mao children, and hopes to open a pet-friendly restaurant. The restaurant can spend more time with it, so the Chinese name of the brand is “I am”, and the English name is an interesting transliteration of “I am there” in Taiwanese.
In the brand design and planning, the brand conveys the three major characteristics of friendly pet meals and authentic American and picnic. The overall style performance hopes to be connected with the lively and natural green atmosphere of the picnic. Clearly convey the message of the American restaurant, and at the same time feel the warmth of the owner’s companionship of pets, bringing people a sense of friendliness, freshness, relaxation, and pleasure.
The identification design is based on the element of the American restaurant-Hamburg. As the overall structure, the built-in dog holds hands with people, presents the warmth of the pet-friendly restaurant, and echoes the brand concept: I am here. The color planning symbolizes the green color that is close to the picnic in the nature park, represents the color of friendly pets, warm companionship, and represents the vitality and intentional yellow.
Auxiliary graphics are put into the face of the pet dog Yorkshire, combined with images of coffee, burgers and other images that symbolize American meals, a lively arrangement of letters has been developed from the English name, strengthening the brand characteristics of accompanying pets and integrating flowers and grass symbols that symbolize the greenness of nature.
Take a burger to the park for a picnic, accept the baptism of warm sunshine, watch Mao Xiaodong show a brilliant smile, the intimate store also has fresh pet food that Mao Xiaodong can eat, and spend happy weekends together.