Moamor provides comprehensive professional “beauty” services including eyelash services, manicure, and skin care, paying attention to quality and detail. In addition to providing chic and professional services, the brand pays close attention to the customer’s experience, making sure he or she feels comfortable and relaxed in the entire process.
The brand name “Moamor” comes from the French phrase “Mon Amour”, which means “My Love”. The hope is to link love together with professionalism, becoming Moamor’s unique brand recognition. Through its professional service, customers would feel greatly honored. Furthermore, the brand hopes to convey the ideal of “dressing up for oneself”, so that as customers become more beautiful, they can become the very person “They Love”.
The logo design combines the letters “M”, “O”, “A”, and “R”, using contour lines to draw out its elegance and style. The Chinese letters use thin and tall lines to display allure, with both Chinese and English letters using serif lines to give the impression of eyelashes, adding to the overall brand’s recognition.
Furthermore, using soft colors as the main color scheme to represent the concepts of “rebirth, care, beauty, professionalism and life.”