品牌識別採用會計師的姓氏作為名稱，主要色調選用具少見的朱紅色，別於一般事務所帶給人理性的既定印象。傳達出自信與熱忱的企業精神。並以字首C為發想靈感，設計類似無限符號的球形圖案，其形體構成的方式，簡潔的曲線與層次的堆疊，於視覺上深具動態感，象徵企業在遵循法律制度下保有靈活與彈性。在顏色的搭配上，使用相同彩度的黃、藍、橘、紅之暖色調，代表會計師擁有會計、審計、稅務及企業管理顧問的專業知識與實務經驗，展現出事務所提供全方位的專業服務。

Taking accounter’s last name, alphabet C as the design elements, and the figure is just like a ball which shows the spirit of this company: Flexible. For the design, we take the flowing line to convey the power of this company. As for the font, it is designed with arc which shows the warm atmosphere of this company. And the main color, we select Chinese red , its get rid of accounting firm stereotype :reason. Furthermore, we use same color saturation, warm colors of yellow, blue, orange and red, it represent they have  expertise and practical experience in accounting, auditing, tax and business management consultants. In additions, the accounting firm provides comprehensive service.