Yummy gummy
宜農糖果旗下的老品牌「水果QQ系列」希望透過重新設計的包裝形象，主推外銷市場，並且重新命名為「Yummy gummy」呼應原有中文Q彈好吃的糖果特色。

首推包裝的產品為綜合莓果風味，包裝設計的調性所對應的目標市場是女性消費者和兒童，在設計上將主力放在字體和包裝整體傳遞的感受，字體採用手寫英文，並且將好吃、讓人喜悅微笑、如同吃到果肉般彈牙多汁的感受融入字體的細微表現中，充分展現字體要傳達的活力、開心、好吃的氣息。

而包裝整體色彩以粉嫩、藍紫顏色為主調，呼應莓果的風味特色，同時考量市場的偏好感受。整體視覺搭配莓果寫實而律動的圖案，融入彈跳、多汁的活潑意象，襯托出讓人忍不住想要趕快咬一口體驗美好滋味的氛圍。

產品的主視覺海報設計，更帶入如同海洋般各種水果的豐沛、跳耀，繽紛奇麗又充滿食慾的色彩表現，彷彿透過海報就已嗅見香甜迷人的果香，一口咬下就吃到飽滿多汁的果香濃縮在每一顆糖果裡

We hope to reimagine the packaging design for E.Noon’s classic brand “Fruit Gummy Series” to promote it into the export market, thus first renaming the brand to “Yummy Gummy”, echoing the chewiness of gummy candy.

The first packaged product is the berry flavor. Since the target market for this product is the female consumers and children, the goal is to convey vitality, happiness, and sweetness. Thus, the font design uses hand-written English letters, integrating the sensations of joy and taste of chewy candy into each letter.

Taking into consideration the target market’s preferences, the main color scheme uses pink and violet blue to echoes the characteristics of the berries. The overall visual imagery uses realistic images blended with lively visuals that bounce off the page, creating an irresistible atmosphere where people can’t help but rush to experience the amazing taste.

Through the many colors, the visuals of the main poster design for the product brings viewers into the richness, vividness and excitement of each fruit candy, as if through the poster, you could actually smell the fragrance of the fruit, imagining that juicy fruitiness is released with each bite.

SunKiddo
糖果，可以說是這世界上能使人感受到歡愉快樂、繽紛、甜蜜，同時和童真、魔幻、想像力畫上等號的產物之一。宜農是台灣老字號外銷世界的糖果生產公司，旗下的主力品牌Sunkiddo捨棄了鮮艷的人工色素和人工香料，以天然色素和香料添加營養素成分，研發出自然又蘊含營養的糖果風味，成就了寶貝罐系列產品。

「每一種風味在咬下的瞬間都可以賦予小孩子或品嚐者最真實的想像力及天然滋味裡蘊藏的能量。」這是在構思包裝主軸設計時我們希望傳達的設計意念，將品牌的公仔做為主角，除了像展開一道水果彩虹般，賦予每一款風味主要的色彩，色彩呼應風味特色的前提下，透過寫實水果與手繪場景線條的虛實搭配，轉化為充滿想像的活潑情境，情境裡更彰顯天然成分和糖果養份，帶出充滿童趣的故事力。

如：粉色優格口味，呼應優格帶來體內環保和腸道健康，進而將腸道轉化像雲霄飛車的場景，繪畫出暢所無阻的軌道，在雲朵間、也在牛奶海中輕飄飄的樣子，帶出優格為腸胃帶來零負擔的特質及蘊藏溫柔的香醇滋味。紫色藍莓口味，想像化為星球一般，因為含有胡蘿蔔素，保護眼睛的視力健康，好像擁有天文望遠鏡般可以看得好遠，直達宇宙的星球們。 牛奶風味的濃醇乳香的幸福口感，則帶出了如同置身在大片草原上，與牛群們悠閒的享受藍天白雲下的午後微風般，烘托出牛奶糖純粹而簡單的美好滋味

如此延展出全系列八款風味糖果包裝，一字排開如美麗的彩虹，七彩鮮明，結合設計的創造巧思，烘托出小孩子最喜歡的歡愉氣氛，也成功的讓品牌公仔生動活躍於包裝設計上。

Candy can be said to be one of the few products in the world that can bring joy, color, sweetness and yet at the same time combining innocence, magic, and imagination. E.Noon is Taiwan’s old-fashioned candy production company and its main brand, Sunkiddo, has refused to use artificial coloring or flavoring, but rather chosen natural pigments and spices with nutritional value to develop its candy flavors and the “Baby Bottles” series products.

“At the moment of contact, every flavor gives the child and consumer the power of imagination and energy contained in the natural taste.” This is the vision behind the design, using the brand’s iconic character as the main focus. Imagining the color of the fruits as a rainbow each flavor is given a color of its own. Furthermore, integrating real fruit pictures and hand drawn scenery to combine reality and imagination creating a visual full of vitality and creativity. Each visual displaying the candy’s natural ingredients, nutritional value, and its inherent childlikeness.

For example, for the pink yoghurt flavor, to echo the health benefits that yoghurt brings into our body and intestines, the design transforms the intestine into a roller coaster and it rides the tracks into the sky and the milky clouds, showing how this yoghurt, with its mellow taste, bringing zero burden to the stomach. As for the purple blueberry flavor, the design takes us to envision a planet. Since the blueberry contains carotene, which protects the eye’s vision and health, it is represented as a telescope that can see afar, directing our view into the planets of the universe. The milky flavor is envisioned as being in the prairie with the cows, enjoying the blue sky and breeze of the noon, imagining the pure sweetness of milk candy.

In this manner, the design extends the series to eight flavors, lined up like a beautiful rainbow, colorful and vivid, combined with ingenuity to create a joyful atmosphere for every child and at the same time successfully incorporate the brand’s iconic doll into every design.

http://www.enoon.com.tw