艷冠群芳 Surpasser en Beauté
The brand “ZHE Parfumé” is built upon the beauty of literature, using French fragrances to manifest the aroma and atmosphere hidden within the written script of oriental literature.
Literature expands our life experience and broadens our vision of the world.
Of all sense, the sense of smell is unique. Odorants do not need to go through the analytical part of the brain, but rather enter directly into the emotions and memories, triggering a physiological sense of pleasure and drawing out fragments of memory that had previously been forgotten.
In the 63rd chapter of Dream of the Red Chamber, “Girls Feast at Night to Celebrate Baoyu’s Birthday”, Jia Baoyu invites the guest to draw ivory sticks engraved with flowers from a bamboo container, each representative of the fate of those present. Likewise, each perfume in the “Banquet Series” release by ZHE Parfumé represents a flower and their unique role, each with its own fragrance and personality.
The package design uses a royal blue, symbolizing wealth and glory, in combination with a light grey, which represents the gleaming ivory. Like a candle lightens up a room nonchalantly in the dark, the red highlights, likewise, tie the whole design series together. Born out of the colors in “Dream of the Red Chamber”, the design transforms written script into a magnificent visual display.
The golden brushstrokes use a Chinese Rococo style to express the luxurious lifestyle in the novel yet tempering it with modesty. These brushstrokes ingeniously outline the flowers representing the seven roles in the story. However, you would have to search for them to find these intricate details hidden within the design, much like reading through a good book, the hidden treasures are waiting for those who will take their time to look.
Surpasser en Beauté
Under the candlelight, Xue Baochai draws the first lot, holding in her hands the stick with a peony engraving, symbolizing “Surpasser en Beauté” (meaning “unrivalled in beauty” in French).
Once you open “Surpasser en Beauté”, the top note welcomes you with a sweet and sour aroma, inside is a flower bookmark detailing the fragrance. It is a small little surprise that will bring a smile to any face.
With time, the middle and base notes gradually reveal the charm and charity of “Surpasser en Beauté”.
During the banquet, Baochai raises a glass to toast all who are present. This perfume captivates that very confidence and charm displayed in her mannerism and expression.