Can you Imagine what would it look like for your furry little animal to run freely and cheerfully over the green pastures?
The Logo design for the “Taichung Animal Shelter” takes its inspiration from the concept of “cats and dogs”. With a minimalist design in mind, we used hand-drawn lines to outline the animal shapes, bringing to the viewer a sense of mutual dependency and companionship, built on mutual care and the warmth it brings.
The main color is a coffee-like brown, pure light gray, and a light yellow in coordination with khaki and warm orange as auxiliary colors. The hope is that through these colors we can create the sensation of a safe and comfortable living environment and convey our ambition to give these furry animals a new sense of strength and a new place to call home, as it is our purpose to protect and guard them.
The font design is based on the sans serif font, keeping with the professionality of the brand’s image, while at the same time using slightly round strokes to bring about a sense of intimacy, together improving the overall visual experience of the logo.
The design of the auxiliary graphics is based on the liveliness of our furry little friends. Using orange and yellow color block in tandem with house-shaped depictions to represent how the animal shelter is meant to be a refuge place for these animals, to live a life without cares.
If you love them, give them a home! “Taichung Animal Shelter” hopes to encourage the adoption of animals instead of giving up on them, so that together, we can show just a little more care for these cute furry friends.