台南，這個充滿甜味的城市，正是金茶伍的起點。

炎炎夏日，一杯冰涼飲料能瞬間讓全身透清涼，寒冷冬天，一杯溫熱飲品能暖到骨子裡。金茶伍秉持著「誠信、服務、專業」的理念，從消費者角度出發，研發符合消費市場的飲品，講究真材實料，確保送到你手中是最新鮮的飲品，我們還傳承了祖父母的手藝，首創水果Q粿，台灣人的飲料，就是要有料!希望可以將這份台南的熱情與手藝分享給所有人。

手裡拿著一杯手搖飲是台灣最美的風景了。一杯金茶伍，一份快樂，一份享受。

我們企劃執行-杯身視覺規劃設計，延伸周邊商品設計。整體視覺走單色系來呈現，與台灣知名插畫家H.H先生合作，角色「美美」，分別扮演家庭、學生、夢想、上班及戰士。整體設計與消費族群間有著強烈的連結，希望透過這些角色，加深消費者對品牌的感受。戰士的角色則是呼應品牌本身的騎士精神，堅持將每一杯飲品做到最好。

When it comes to beverages, which city comes to your mind?

Tainan, the city filled with sweetness, is the beginning of Woo Cha. In scorching summers, a refreshing drink instantly cools the entire body; while in chilly winters, a warm beverage warms you to the core. Woo Cha adheres to the principles of “Integrity, Service, and Professionalism,” developing beverages that cater to the consumer market from the consumer’s perspective. We emphasize using genuine and fresh ingredients to ensure that the drinks delivered to your hands are of the highest quality. We also inherit the craftsmanship of our grandparents and innovate by creating the Fruit Q Guo(水果Q粿), where Taiwan’s beverages are meant to be full of TOPPINGS! We hope to share this passion and craftsmanship of Tainan with everyone.

Holding a cup of hand-shaken beverage is Taiwan’s most beautiful scenery.

A cup of Woo Cha, a portion of happiness, a moment of enjoyment.

For the beverage cup design, a monochromatic visual approach is used, combined with the well-known Taiwanese illustrated character “Mei Mei,” portraying various roles such as family, students, dreams, work, and warriors. The overall design creates a strong connection with the target consumer groups, aiming to deepen the consumers’ feelings towards the brand through these characters. The warrior character reflects the brand’s own knight spirit, dedicated to making each cup of beverage the best.

2020