Designing Journey

 

  • LOGO | Journey

此篇分享是我們商標的創作過程,Logo在設計裡是高難度的挑戰,每每面對新客戶,我們需要經過前端訪談、風格聚焦、創意發想、構思結構、提案、修改等等,為的是要符合客人專屬的品牌符號及概念,將所有複雜的資訊簡化成一個象徵符號,專屬設計屬於您獨一無二的商標。

品牌形象是消費者與品牌互動後,所產生的認知集合體。面對一個新品牌,我們會花許多時間,了解客人的產品你無我有的出色點、產品定價、銷售通路、客群分析,找出適合的品牌定位,延伸到風格定位,找到適合的視覺語言及元素,爾後進行後面的視覺規劃。這些記憶點會讓消費者心中形成一個樣貌以及相對應的品牌態度。

品牌視覺設計是建立品牌形象中重要的一環。視覺是人類最敏銳的感官,也最容易產生記憶與印象。好的識別能提升品牌好感度。

我們設計的目標,是設計令人過目不忘的視覺識別。每個品牌,都有屬於他們獨一無二的特色。而我們的任務,就是去創造一款專屬於品牌的好設計。識別設計的過程,是一條漫長的路。第一步,我們需要透過企業來回多次的前端訪談,了解他們的背景故事、創業動機、品牌理念等,再進一步了解業主的喜好以及希望的風格走向。再者,我們將複雜的大量資訊,加入自己專業的見解,聚焦品牌適合的風格走向並提出多個案例供業主參考。品牌定位完後,才是設計的開始。帶入品牌概念、特色、相對應的各種元素、字體的走向等,經過多次的調整、修改,最後才成了一個完整又有溫度的Logo。

一個好的品牌視覺識別,進而影響品牌的好感度。每每看到客人因為好的形象,業績躍升,我們為此感到興奮及非常榮幸能參與在其中。我們的期望與您共同創造出一次又一次專屬於您的美好。

This sharing depicts the creative process behind our trademark. Designing a logo is a difficult challenge, and with each new client, we embark on a journey of front-end interviews, style focus, creative brainstorming, conceptual structuring, proposals, revisions, and more. All of this is aimed at crafting a brand symbol and concept that uniquely aligns with the client’s identity, simplifying complex information into a singular icon tailored to your distinctive trademark.

The brand image is the collective perception that arises from interactions between consumers and the brand. When facing with a new brand, we spend much time on understanding the standout features of the client’s product, its pricing strategy, sales channels, and customer demographics. We pinpoint the appropriate brand positioning and extend this to stylistic positioning, identifying the suitable visual language and elements, which later form the basis for visual planning. These touchpoints cement a lasting impression in consumers’ minds, shaping both an image and an associated brand attitude.

Visual brand design is a crucial component of building the brand image. Vision is our most sensitive sense, and it easily forges memories and impressions. Effective branding enhances brand affinity.

Our design objective is to create a visually memorable identification. Every brand possesses unique characteristics, and our task is to craft a design that exclusively captures the essence of the brand. The process of designing an identity is a meticulous journey. The first step involves multiple front-end interviews with the company, delving into their background story, entrepreneurial motivation, brand philosophy, etc. We further understand the owner’s preferences and desired stylistic direction. Subsequently, we synthesize this wealth of intricate information with our professional insights, converging on the brand’s suitable stylistic direction and presenting multiple cases for the client’s consideration. Once the brand positioning is established, the actual design process begins. Incorporating the brand concept, distinct features, relevant elements, font choices, and more, we iteratively adjust and refine until a complete and evocative logo emerges.

A strong visual brand identity subsequently impacts brand affinity. Witnessing clients’ success due to a compelling image fills us with excitement and pride in contributing to their journey. Our aspiration is to create unique beauty and warmth with you.