盛開綻放的玫瑰花代表聖潔、高貴之意。
「艳花」為保鮮玫瑰花藝品牌，保存嬌豔鮮花的美，延續花朵的生命，而誕生永不凋零的玫瑰花。
獨特的保鮮方法源自日本有機且無毒製程，在無須澆水、更換情況下，可維持一年以上，將玫瑰花的聖潔與光采，以燦爛之姿，光彩綻放。
Logo識別設計，以品牌名稱「DIVINE ROSE」中的「D、R」與玫瑰結合發想設計，將字母線條轉換與玫瑰花外型融合，線條堅毅象徵永生花永不凋零的強韌，方正的比例設計在細節處些微弧度與收放，代表品牌擁有高貴的花朵，與優雅的氣質。
英文標準字以襯線字和非襯線字融合設計，展現花朵迷人魅力與大方大器的視覺感受，堅毅線條搭配穩重比例與圓弧的勾勒，提升整體的一致性。
品牌色彩規劃，以金色代表高尚地位，灰色象徵在長時間下花朵的韌性，輔助色以自然墨綠色，與粉色帶出玫瑰花嬌嫩之意。輔助圖形設計，以星光與永恆概念發展，將玫瑰花融合無限圖形，與結合日、月時間轉換，代表花卉永不凋零的意象。
品牌將日式高雅的花藝品，藉由全球認證花藝師之手展現出來，將綻放的花朵浸漬有機精油，散發愉悅、使人放鬆的獨特香氣，成就一朵朵代表永恆的永生花。

The blooming rose represents purity and nobility.
“Divine Rose” aims at preserving the freshness of the rose, capturing its beauty and delicacy in time. By prolonging its lifespan, the brand creates a rose that never fades.
The unique preservation method originates from an organic and non-toxic process in Japan. The flowers can be kept for more than a year without watering and without needing to be replaced, keeping its original purity and brilliance in all its splendor.
The logo design employs the letters “D” and “R” from the brand’s name “Divine Rose”, bending them into the shape of rose. The firm and resolute contour lines represent the never-withering flower in combination with upright and foursquare shapes with slight curvature to bring out the brand’s elegance.
The English letters use a combination of Serif and Sans Serif fonts to bring out the charm of the flora to create a bountiful visual sensation. The solid staunch lines and arc shapes enhance the overall graphic consistency.
The brand color palette uses gold to symbolize nobility, gray to symbolize the resilience over time and a combination of the auxiliary colors dark green and pink to symbolize delicacy.
The auxiliary design is developed on the concept of starlight and eternity, fusing roses with the infinity symbol and utilizing symbols representing day and night, all in tandem to convey the imagery of the flower that never wilts.
Through the hands of internationally recognized certified florist, the brand hopes to bring out the elegant of Japanese-style floral craftsmanship. These blooming flowers are infused with organic essential oils, exuding a unique and relaxing fragrance, giving birth to the blossom representing eternal life.