臺中市動物之家

TAICHUNG Animal Shelter

  • 榮獲TIGDA AWARD 優選 | 動物收容所VIS品牌識別設計 | 應用設計 | 品牌改造翻新

想像毛小孩在草地上自由自在奔跑、活潑快樂的模樣是什麼呢?

「臺中市動物之家」Logo設計方向以「狗、貓」作為創意發想,簡約的設計風格,運用手繪線條手法,勾勒出對稱的動物形狀,象徵相互依靠、陪伴之意,呈現彼此關懷、溫暖無比的意象。

標準色以自然咖啡色、純真淺灰色、自由鵝黃色,輔助色以用心卡其色、溫暖橘黃色,交互搭配且協調運用;希望利用顏色給人的視覺印象,在安全、自在的生活環境下,給予毛小孩新與心的力量,塑造親切的家,也帶出動物之家保護、守護的主要宗旨。

字體設計以黑體作為基礎,為維持動物之家專業、穩重的形象,並利用筆尖些微圓潤的筆畫設計,帶入親切的視覺感受,提升logo整體的視覺風格。輔助圖形設計以毛小孩活潑好動的個性,運用橘黃色系色塊的表現手法呈現出來,搭配房屋外型圖示,象徵動物之家希望能給毛小孩們一個家的避風港,無憂無慮的生活一輩子。

愛牠就給牠一個家吧!「臺中市動物之家」以支持認養不棄養的口號,期許大家都能為可愛的小動物們多付出一份關懷與心力。

Can you Imagine what would it look like for your furry little animal to run freely and cheerfully over the green pastures?

The Logo design for the “Taichung Animal Shelter” takes its inspiration from the concept of “cats and dogs”. With a minimalist design in mind, we used hand-drawn lines to outline the animal shapes, bringing to the viewer a sense of mutual dependency and companionship, built on mutual care and the warmth it brings.

The main color is a coffee-like brown, pure light gray, and a light yellow in coordination with khaki and warm orange as auxiliary colors. The hope is that through these colors we can create the sensation of a safe and comfortable living environment and convey our ambition to give these furry animals a new sense of strength and a new place to call home, as it is our purpose to protect and guard them.

The font design is based on the sans serif font, keeping with the professionality of the brand’s image, while at the same time using slightly round strokes to bring about a sense of intimacy, together improving the overall visual experience of the logo.

The design of the auxiliary graphics is based on the liveliness of our furry little friends. Using orange and yellow color block in tandem with house-shaped depictions to represent how the animal shelter is meant to be a refuge place for these animals, to live a life without cares.

If you love them, give them a home! “Taichung Animal Shelter” hopes to encourage the adoption of animals instead of giving up on them, so that together, we can show just a little more care for these cute furry friends.