主視覺以2018的「1」和「8」為基礎，8字解構的兩個圓，傳遞春節的福氣圓圓滿滿，又代表著嶄新而「無限」的一年。透過特殊色燙印展現不同紅色的設計層次，帶點古書風格的字體設計「春」字，畫龍點睛般烘托新春喜氣洋溢的氣氛，象徵獻上連年有春、春來報喜的祝福。

The main visual design is based on the “1” and “8” in 2018.The two circles in the shape of the number 8 convey the full complete blessings of the Spring Festival.It also represents a new and “unlimited” year.Different layers and tones of red are displayed using the special technique of thermoprinting.The Chinese letter “春” (Spring) utilized an antique style font design The finishing touches create a joyous and festive atmosphere Symbolizing the blessings of the coming spring and the joy that it brings.