ISBM 品牌識別系統重塑計畫,原始標誌以橘紅色連結符號與字母構成,傳遞合作與聯結的概念。然隨著品牌定位日益國際化,ISBM 期望建立一套更具未來感、模組性與文化辨識度的識別系統,對內強化組織向心力,對外則拓展視覺語言的延展性與專業形象。

ISBM(International Sharing Business Marketing)為國際利他企業行銷平台,致力於協助會員在平台中互利成長,培養利他的精神,建立長期且真誠的商業關係。此次品牌識別重塑計畫,正是我們對這份信念的具象詮釋。

品牌識別透過幾何重構與符號語彙的精緻導入,使每一個字母不再只是字形,而是承載品牌精神的視覺敘事

International(國際化)I的筆直結構是品牌面向世界的起點。像是座堅定的橋,承載連結與擴展的力量,象徵 ISBM 積極拓展國際視野、接軌多元文化的開放態度。

Sharing(分享)S 的柔順曲線,成為一股流動的力量,喚起能量的傳遞,表示連結中流動;分享中共鳴。

Business(商業)B 的雙弧交疊,其內部箭頭圖形猶如彼此伸出的雙手,產生向心力與前進動能,具體描繪出 ISBM 成員間「互相打氣、相互扶持」的精神,亦強化品牌作為合作平台的定位。


Marketing(行銷)」M 的下弧曲線如微笑般自然上揚,傳達真誠、親切與熱情的情感層次,讓品牌不只專業,還多了一份貼近人心的溫度。
S+B  Reach Out在 S 與 B 的銜接設計中,透過幾何拼接形成如「支持」的視覺意象。不只是字母的過渡,更是 ISBM 積極關懷他人、主動連結的品牌行動力,是平台利他精神最具體的視覺化表現。

改造後的LOGO保持彼此的識別性,又透過造型邏輯緊密呼應,構築出一種「由個體組成群體、由合作激發創新」的視覺秩序,詮釋品牌邁向共創的核心價值。

輔助圖形系統|對話、合作、行動的象徵
輔助圖形以單一元素為基礎,透過旋轉、對稱、拼接等手法,衍生出代表「合作、學習、幫助、分享、欣賞」等平台精神的視覺語彙。其中,「對話框」元素為重要輔助設計,代表成員間真誠溝通與觀點激盪,是品牌價值落實的起點。



色彩計畫|在活力與穩重之間取得平衡
在感性與理性間取得張力與平衡的配色,強化品牌個性,形塑出親和力與專業的品牌調性。
配色選用上以螢光黃飽含陽光般的能量成為主要色彩之一,代表品牌的活力、希望與正向態度。如同平台為會員注入的新動能,使人一眼感受到品牌所帶來的積極氛圍;企業藍代表深沉冷靜,是成員的專業、穩重與信任感,呼應 ISBM 作為企業平台的可靠性與國際商務連結特質,黑色輔助色用以強化結構基礎,提升識別穩定性與可讀性,確保品牌在不同媒介與場域中的一致性與專業性。



ISBM Brand Identity System Redesign
The original logo was composed of orange-red linking symbols and letters, conveying the idea of cooperation and connection. However, as the brand's positioning becomes increasingly international, ISBM seeks to establish a more futuristic, modular, and culturally distinctive identity system. Internally, it aims to strengthen organizational cohesion; externally, it seeks to expand its visual language and elevate its professional image.
ISBM (International Sharing Business Marketing) is an international altruistic business marketing platform dedicated to helping its members grow together through mutual benefit. It fosters the spirit of altruism and builds long-term, sincere business relationships. This rebranding initiative is a visual interpretation of that belief.
 
Design Concept|Form Language Rooted in Brand Spirit
The new logo retains the four letters "ISBM" as the core, but through geometric reconstruction and refined symbol integration, each letter transforms from a mere typographic form into a vehicle of visual storytelling that conveys brand spirit.
• International (I)
The upright form of "I" serves as the starting point for the brand's global vision. Like a firm bridge, it embodies connection and expansion, symbolizing ISBM’s proactive attitude toward global outreach and cultural inclusiveness.
• Sharing (S)
The soft, fluid curve of "S" evokes a sense of movement and energy transfer, representing the flow within connections and the resonance created through sharing.
• Business (B)
The overlapping double arcs of "B", with an internal arrow motif, resemble two hands reaching toward each other. This symbolizes synergy and momentum, reflecting the supportive, uplifting spirit among ISBM members and reinforcing the brand’s positioning as a collaborative platform.
• Marketing (M)
The upward curve at the base of "M" resembles a smile, expressing sincerity, friendliness, and warmth. It adds an emotional layer to the brand, balancing professionalism with a human touch.
• S + B = Reach Out
The geometric connection between "S" and "B" forms a visual metaphor of an outreaching hand. More than just a typographic transition, it represents ISBM’s initiative to care and connect—embodying the platform’s altruistic values in the most tangible visual way.
The redesigned logo maintains individual character while creating a cohesive visual logic. It reflects the idea of "individuals forming a collective, collaboration inspiring innovation" and interprets the brand’s core value of co-creation.
 
Visual System|Symbols of Dialogue, Collaboration, and Action
Based on the logo’s foundational geometric units, auxiliary graphics are developed through rotation, symmetry, and combination. These forms represent key values of the platform—collaboration, learning, support, sharing, and appreciation.
Among them, the "dialogue box" element is a crucial auxiliary design, symbolizing honest communication and the exchange of ideas among members, which is the starting point for the brand’s value realization.
 
Color Plan|Balancing Vitality and Stability
The color palette is designed to strike a balance between emotion and rationality, reinforcing brand personality and shaping a tone of warmth and professionalism.
• Neon Yellow is used as a primary color, symbolizing energy, optimism, and positivity—like the sunshine that fuels the platform’s vitality and energizes its members.
• Corporate Blue represents calm professionalism, reliability, and trust—echoing ISBM’s role as a dependable platform for international business connections.
• Black functions as a supportive color, reinforcing structural clarity, enhancing visual stability and legibility, and ensuring consistency and professionalism across various media and environments.




ISBM 品牌識別系統重塑計畫|連結未來、共創價值
原標誌以橘紅連結符號與字母組成,象徵合作與連結。隨著品牌國際化發展,ISBM 期望建立一套更具未來感、模組化與文化辨識度的識別系統,強化組織內部凝聚力,並提升對外的專業形象與視覺延展性。
ISBM(International Sharing Business Marketing)為一個致力於利他精神的國際行銷平台,促進會員彼此成長,建立真誠且長期的商業關係。此次品牌重塑,即是對這份信念的視覺化詮釋。
 
設計概念|字母之中,藏有品牌靈魂
識別以「ISBM」四字為核心,透過幾何結構重塑與符號語彙精練導入,使每個字母承載品牌精神的視覺敘事:
• I – International(國際)
筆直如橋,象徵連結世界的起點,展現開放、跨文化的國際視野。
• S – Sharing(分享)
柔順曲線如流動的能量,傳遞共鳴與連結,象徵分享中的活絡與情感流動。
• B – Business(商業)
雙弧交疊形成內嵌箭頭,猶如雙手互握,展現平台合作、扶持、向心與前進的動能。
• M – Marketing(行銷)
下弧微笑曲線,傳遞真誠、親切與溫度,讓品牌不只專業,也更人性化。
• S + B = Reach Out(主動連結)
幾何拼接在字母過渡間構成「伸手」意象,具體表現平台利他精神與主動關懷的品牌態度。
整體標誌兼具獨立識別與統一邏輯,詮釋「個體成群、合作共創」的核心價值。
 
輔助圖形系統|合作與對話的象徵
以基本幾何元素為基礎,透過旋轉、對稱與拼接,延伸出「合作、學習、分享、欣賞」等視覺語彙。
其中「對話框」設計為關鍵,代表真誠溝通與觀點激盪,是品牌價值實踐的起點。
 
色彩策略|活力與穩重的平衡
品牌配色兼具感性與理性:
• 螢光黃:代表陽光般的活力與希望,象徵平台注入的新能量與正向氛圍。
• 企業藍:傳遞冷靜、穩重與信任,強化平台的專業度與國際連結特質。
• 輔助黑:鞏固結構穩定性與識別清晰度,確保媒介間的一致性與專業性。
 

ISBM Brand Identity Revamp|Connecting the Future, Co-Creating Value
The original logo was composed of an orange-red link symbol and alphabetic letters, symbolizing collaboration and connection. As the brand continues to expand internationally, ISBM seeks to establish a new identity system that is futuristic, modular, and culturally distinctive. This upgrade aims to strengthen internal cohesion while enhancing ISBM’s professional image and visual scalability externally.
ISBM (International Sharing Business Marketing) is an international marketing platform built on altruism. It promotes mutual growth among members and fosters sincere, long-term business relationships. This brand revamp is a visual interpretation of that core belief.
 
Design Concept|The Soul of the Brand Lies in Its Letters
The logo centers around the four letters "ISBM", restructured through geometric principles and refined symbolic language. Each letter visually conveys a key value of the brand:
• I – International
A straight line, like a bridge, representing the starting point of global connection and expressing an open, cross-cultural vision.
• S – Sharing
Smooth curves that flow like energy, symbolizing resonance and connection—evoking vitality and emotional exchange in sharing.
• B – Business
Interlocking arcs with an embedded arrow, resembling a handshake, representing cooperation, mutual support, cohesion, and forward motion.
• M – Marketing
A gentle, smile-like arc conveying sincerity, warmth, and approachability—bringing a human touch to the brand’s professionalism.
• S + B = Reach Out
The geometric transition between the letters forms a visual cue of “support,” illustrating ISBM’s altruistic spirit and proactive care.
The overall identity is built on a modular logic that maintains both distinctiveness and coherence, expressing the brand's core belief in collective empowerment and co-creation.
 
Visual System|A Symbol of Collaboration and Dialogue
The auxiliary graphic system is built upon basic geometric shapes, transformed through rotation, symmetry, and combination to express key values such as "collaboration, learning, sharing, and appreciation."
Among these, the dialogue box design plays a pivotal role—symbolizing honest communication and the spark of diverse perspectives. It marks the starting point of value creation within the brand.
 
Color Strategy|A Balance of Vitality and Professionalism
ISBM’s color palette is designed to balance emotion and rationality:
• Neon Yellow
Represents vitality and optimism, like sunlight—symbolizing new energy and positivity infused into the platform.
• Corporate Blue
Evokes calmness, trust, and stability—reinforcing the brand’s professional tone and its global connections.
• Supportive Black
Ensures structural clarity and visual consistency across mediums—underpinning the system with a sense of reliability and discipline.