原標誌以橘紅連結符號與字母組成，象徵合作與連結。隨著品牌國際化發展，ISBM 期望建立一套更具未來感、模組化與文化辨識度的識別系統，強化組織內部凝聚力，並提升對外的專業形象與視覺延展性。
ISBM（International Sharing Business Marketing）為一個致力於利他精神的國際行銷平台，促進會員彼此成長，建立真誠且長期的商業關係。此次品牌重塑，即是對這份信念的視覺化詮釋。
設計概念｜字母之中，藏有品牌靈魂
識別以「ISBM」四字為核心，透過幾何結構重塑與符號語彙精練導入，使每個字母承載品牌精神的視覺敘事：
• I – International（國際）
筆直如橋，象徵連結世界的起點，展現開放、跨文化的國際視野。
• S – Sharing（分享）
柔順曲線如流動的能量，傳遞共鳴與連結，象徵分享中的活絡與情感流動。
• B – Business（商業）
雙弧交疊形成內嵌箭頭，猶如雙手互握，展現平台合作、扶持、向心與前進的動能。
• M – Marketing（行銷）
下弧微笑曲線，傳遞真誠、親切與溫度，讓品牌不只專業，也更人性化。
• S + B = Reach Out（主動連結）
幾何拼接在字母過渡間構成「伸手」意象，具體表現平台利他精神與主動關懷的品牌態度。
整體標誌兼具獨立識別與統一邏輯，詮釋「個體成群、合作共創」的核心價值。
輔助圖形系統｜合作與對話的象徵
以基本幾何元素為基礎，透過旋轉、對稱與拼接，延伸出「合作、學習、分享、欣賞」等視覺語彙。
其中「對話框」設計為關鍵，代表真誠溝通與觀點激盪，是品牌價值實踐的起點。
色彩策略｜活力與穩重的平衡
品牌配色兼具感性與理性：
• 螢光黃：代表陽光般的活力與希望，象徵平台注入的新能量與正向氛圍。
• 企業藍：傳遞冷靜、穩重與信任，強化平台的專業度與國際連結特質。
• 輔助黑：鞏固結構穩定性與識別清晰度，確保媒介間的一致性與專業性。
ISBM Brand Identity Revamp｜Connecting the Future, Co-Creating Value
The original logo was composed of an orange-red link symbol and alphabetic letters, symbolizing collaboration and connection. As the brand continues to expand internationally, ISBM seeks to establish a new identity system that is futuristic, modular, and culturally distinctive. This upgrade aims to strengthen internal cohesion while enhancing ISBM’s professional image and visual scalability externally.
ISBM (International Sharing Business Marketing) is an international marketing platform built on altruism. It promotes mutual growth among members and fosters sincere, long-term business relationships. This brand revamp is a visual interpretation of that core belief.
Design Concept｜The Soul of the Brand Lies in Its Letters
The logo centers around the four letters "ISBM", restructured through geometric principles and refined symbolic language. Each letter visually conveys a key value of the brand:
• I – International
A straight line, like a bridge, representing the starting point of global connection and expressing an open, cross-cultural vision.
• S – Sharing
Smooth curves that flow like energy, symbolizing resonance and connection—evoking vitality and emotional exchange in sharing.
• B – Business
Interlocking arcs with an embedded arrow, resembling a handshake, representing cooperation, mutual support, cohesion, and forward motion.
• M – Marketing
A gentle, smile-like arc conveying sincerity, warmth, and approachability—bringing a human touch to the brand’s professionalism.
• S + B = Reach Out
The geometric transition between the letters forms a visual cue of “support,” illustrating ISBM’s altruistic spirit and proactive care.
The overall identity is built on a modular logic that maintains both distinctiveness and coherence, expressing the brand's core belief in collective empowerment and co-creation.
Visual System｜A Symbol of Collaboration and Dialogue
The auxiliary graphic system is built upon basic geometric shapes, transformed through rotation, symmetry, and combination to express key values such as "collaboration, learning, sharing, and appreciation."
Among these, the dialogue box design plays a pivotal role—symbolizing honest communication and the spark of diverse perspectives. It marks the starting point of value creation within the brand.
Color Strategy｜A Balance of Vitality and Professionalism
ISBM’s color palette is designed to balance emotion and rationality:
• Neon Yellow
Represents vitality and optimism, like sunlight—symbolizing new energy and positivity infused into the platform.
• Corporate Blue
Evokes calmness, trust, and stability—reinforcing the brand’s professional tone and its global connections.
• Supportive Black
Ensures structural clarity and visual consistency across mediums—underpinning the system with a sense of reliability and discipline.
