Brand Identity Design｜渼山醞 MERRY BOOZE
日本清酒品牌識別設計 | 禮盒設計 | 網頁設計｜應用設計｜商業攝影｜廣告文案
每瓶酒都是一種儀式感，讓品者在每一杯清酒中感受到生活的細膩與美好
「渼」水的清澈與純淨，正如清酒的核心成分
「山」堅韌與穩重，呼應大自然賜予清酒的豐富資源
「醞」釀造清酒的製程與時間的沉澱
清酒如同大自然的恩賜，經過時間的打磨與精心釀造，帶來深刻且細膩的味覺體驗。
一個承載風土、文化與情感的清酒品牌，傳達「以自然釀情，以美學包情」的生活態度
願這份來自山水之間的贈禮，能讓每一位收禮人都感受到來自心底的溫柔與祝福。
品牌理念
對自然的敬畏；對人心的溫柔關照。
「渼」，水光瀲灩；「醞」，是釀造與情感蘊藏的雙重意象。
我們相信真正打動人心的禮品，不僅物質的精緻，更是那份對人的體貼與理解。
識別設計
以酒桶為輪廓，內嵌「渼」字，來自山水之間、以自然釀情的精神。
英文字 MERRY BOOZE 選用現代無襯線字體，展現品牌的國際視野與簡潔美感。
禮盒設計
山水留白，深紅點睛。回應東方節慶送禮文化，並以山水紋理搭配金屬燙印，營造沉穩內斂的品牌氣質。
應用系統
設計不止於標誌與包裝，延伸至網站、提袋、商品標籤等應用項目。
每項設計皆延續視覺語言，提升整體品牌一致性與識別度。
在細節中傳遞「尊重、心意與詩意」，讓每一次贈與都成為餘韻無窮的回憶。
MERRY BOOZE
Every bottle of sake is a ritual—
inviting the drinker to savor the subtleties and beauty of life in each pour.
“渼” represents the clarity and purity of water, the essence of sake itself.
“山” embodies strength and stability, reflecting the natural resources that nurture its creation.
“醞” speaks to the slow process of fermentation and the patience of time.
Sake is a gift from nature, refined by time and craftsmanship, offering a profound and delicate tasting experience.
MERRY BOOZE is a sake brand infused with terroir, culture, and emotion—
conveying a lifestyle philosophy: to brew with nature, and to wrap with beauty.
May each gift from mountain and water carry a quiet warmth and heartfelt blessing to its recipient.
A reverence for nature, and a gentle attentiveness to the human heart.
“渼” evokes shimmering water;
“醞” represents both fermentation and the quiet harboring of emotion.
We believe that a truly moving gift is not only refined in its material form,
but also filled with thoughtfulness and understanding.
The logo features a sake barrel outline with the character “渼” embedded within—
symbolizing a spirit born from nature, between mountains and streams.
The English name MERRY BOOZE is set in a modern sans-serif typeface,
reflecting an international perspective and minimalist aesthetic.
White space inspired by mountain and water landscapes, highlighted with a deep red accent—
paying homage to the Eastern tradition of festive gifting.
The design integrates mountain textures and metallic foil stamping
to express a calm, restrained, and elegant brand temperament.
The design extends beyond the logo and packaging—
into websites, shopping bags, product labels, and more.
Each application follows a consistent visual language,
enhancing brand coherence and recognizability.
Through every detail, the brand communicates respect, sincerity, and poetic beauty,
making each act of giving a lingering, heartfelt memory.
