陪灶事務所
- 柴燒龍眼品牌識別設計|包裝設計
#一瓶得獎的黑豆醬油
來自台南東山
日夜守候柴燒果香的陪灶人
陪灶,陪一座延續台灣古早農食文化的灶窯,
焙一顆顆以甘甜濃縮在地風土、柴香的珍桂,
胼手胝足的三代接力,從爺爺到孫子,日夜守候柴火慢燻的堅持,
憑著一股堅毅,傳承一份以先進技術也難能取代的焙燻龍眼香。
烈日下,全手工採果、剪枝、搬運,然後燒柴、落焙、翻焙、挑選,
慢焙過程,需要六天五夜,不畏高溫汗滴、煙燻淚流,
專注翻焙、察辨火侯的敏銳與耐心,才能成就炭焙龍眼乾深蘊綿長的焙香。
每一顆厚實甜蜜的果肉裡,吃得到獨到的焙韻,
還有來自一座原生在地之風土底氣的果林芬芳,
【陪灶】希望將這份深沉、得來不易的甜美,萃至日常食味中,
以最好的龍眼乾為基底,融合其他食材研發,
讓更多人嚐到這份台灣人值得驕傲的風味,
為這片土地,一本赤誠,復興古法柴焙龍眼乾的美好。
為什麼創立陪灶?
「不怕麻煩的講究,才有好東西。
這是個資訊隨手快速獲取且爆炸的時代,
也是一個充斥真假難辨的食代。
在地原生,古法樸實的那種好吃,一直都無法速成,
「陪灶事務所」的成立,不只是希望站出來,
守住一份快要沒人願意做的「柴焙」文化,
還有,守住台灣這片土地上,那些為了生產好食材,
一心堅持慢慢花時間的農產,能被這個快速的世界看見。
從傳承台南東山在地的古法農食文化,
進而發揚這片土地上的農產,
陪灶人的精神是種子,落地深根後,
期望從東山,發芽生長,
在台灣各個山間田裡百花齊放。
我們很想讓你知道,讓很多人知道,
「不怕麻煩的講究,不怕汗水的辛勞,才有好東西。
在台灣,還有很多真正的好食材,
需要被看見,值得被珍惜、好好品嚐。
此款設計圖項以龍眼老欉樹為主要設計概念,下方線條系爭柴火溫度,透過線條勾勒出灶的磚塊意象,延伸出土窯的柴焙龍眼;在陽光充足的養分灌溉下,從老叢樹長出一粒粒成熟的龍眼,都需要耐心與時間的等待,最後生成可口的龍眼乾。字體設計以專業職人的品牌形象,設計堅毅且圓潤的字體,帶入些許火苗線條象徵柴火意象,整體視覺給人專業卻不失溫度的手作感受;加入「台南東山」及「PEI ZAO LONGAN」文字輔佐,加深視覺印象。品牌色彩以代表龍眼的金色和溫潤柴火的咖啡色作為主色搭配綠色、米白色和橘紅色,色彩基礎都圍繞著柴燒龍眼。
Packaging Design Description:
Our story begins with our Grandpa. A three-generation fruit orchard in Tainan Dongshan, using clay ovens to roast dried longan.
The process of roasting longan is a long wait. The fire determines the color and aroma of the dried longan, and mastering it comes from the accumulated experience of the fruit farmers. To ensure even heating, the longans need to be turned every day. The clay oven roasting takes six days and five nights of hot and lengthy waiting to produce the taste of childhood.Squatting in front of the stove, constantly turning and silently waiting, the clay oven roasted dried longan is a tradition, a persistence. We will spend a lifetime waiting and continuing the taste of childhood.The design concept is centered around the image of the old longan tree. The lines below represent the temperature of the fire, outlining the brick imagery of the stove, extending to the clay oven roasted longan. Under the nourishment of abundant sunlight, the longan matures on the old tree, requiring patience and time, eventually becoming delicious dried longan.
The font design adopts a firm and round style, incorporating some flame-like lines to symbolize the image of firewood, giving a professional yet warm handcrafted feel. The text "Tainan Dongshan" and "PEI ZAO LONGAN" are added to enhance the visual impression.The brand colors mainly consist of the golden color representing longan and the coffee color representing warm firewood, complemented by green, off-white, and orange, all revolving around the idea of clay oven roasted longan.