馨品鄉

Shin Pin Shan

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以創新 守住記憶中的馨香
——臺中第一家「夏威夷果牛軋糖創始店」

「馨品鄉」來自被稱為臺灣糕餅發源地的臺中,
以超過三十年專精於糕點技藝、勇於追求與眾不同的職人魂,
奠定了品牌專注研發「夏威夷果糕點」的深厚口碑,
更是臺中第一家「夏威夷果牛軋糖創始店」。

秉持先驅者的精神,二十多年來細究夏威夷果仁的品種、產地與風味,
一邊努力守住臺灣傳統甜點的好味道,
一邊注入夏威夷果仁在不同烘焙技藝下的香氣與口感,
長久以來,無論時間潮流的變化,原物料的上漲波動,
緊握著對糕餅的熱情與使命,還有樸真、實在的初心,
日復一日,從未改變對於原物料品質的嚴格講究,
以及對於絕佳風味、口感的純熟體現。

這一刻,就讓「馨品鄉」帶你品嚐無數異鄉遊子思念打包的溫潤馨香,
享受舌尖上每一口——令國內外老饕不遠千里的真誠滋味和獨到口感。

品牌識別以鸚鵡作為形象的設計主軸,鸚鵡是食用堅果的專家,夏威夷果仁尤其是主食之一,鸚鵡的生長環境和夏威夷果仁都來自亞熱帶雨林區,以此連結,創造出呼應品牌特色又具有記憶點的識別。

鸚鵡站在樹梢的模樣,呼應品牌講究食材的天然及產地,細膩而寫實的手繪筆觸,傳遞品牌創始的特色,也表現出夏威夷果仁貴族等級的尊貴感,同時保有溫暖、良善的形象。

主色以質感藍為主,提升品牌伴手禮的價值,搭配沉橘色與暖金、天然綠、深紅為輔, 帶出品牌商品多樣化、香氣四溢、親近人們的特質。

夏威夷果牛軋糖
澳洲生產頂級夏威夷果仁,更飽滿的果實、更豐厚的口感,佐以甜度更低的海藻糖,撒上岩鹽調和,細細咀嚼,純粹奶香裡,綿延夏威夷果的獨特香氣,及溫潤爽脆的口感,一點也不甜膩。

椰棗夏威夷果
來自中東沙漠中的綠鑽石,遇上澳洲頂級夏威夷果仁。嚴選肉質飽滿整顆天然椰棗,果肉細質綿密、滋味甜蜜,包覆夏威夷果仁的爽脆、清香,成就了獨特的豐味層次。

南棗夏威夷果
講究低溫下精確的火侯和時間,慢熬口感細膩、恰好的甜度和軟度的南棗泥,優雅綿長的香氣,加上夏威夷果獨特的溫潤香脆,深受長輩和小孩的喜愛。

南棗核桃糕
保留傳統古法精髓,結合天然棗泥品種的獨家比例,降低甜膩感,棗香卻更濃厚。溫控下慢熬古早味,交融細心焙烤的香脆核桃粒,每一口都香氣四溢,豐潤卻不黏牙。

魔鬼豆豆
夏威夷果仁低溫焙烤後,淋上慢工細炒的輕薄焦糖一起烘烤,讓脆度提升層次,焦香飽滿,淋上香濃巧克力,再撒一層可可粉,微苦淺甜的濃醇滋味和香脆口感,令人深深著迷。

土鳳梨酥
選用不同品種的臺灣鳳梨,餡料香氣和酸甜度透過品種本身的風味特性,調和最好的比例 ,輕輕一咬,口感軟酥帶著豐厚奶香的餅皮裡,飽滿了細緻纖維的果肉和濃濃的土鳳梨香。

堅果蔓綜合鮮果仁
以更柔軟、香濃的法式牛軋糖糖體 ,揉入腰果、南瓜子的香脆及蔓越莓的微酸,以及特別講究脆度的餅乾,更能襯托奶香氣,創造出毫不甜膩的層次,及充滿幸福感的酸甜滋味。

寒天太妃糖
長時間下精準慢熬功夫,才能展現迷人的糖香及琥珀色,獨家研發更好入口的柔軟度,結合日本進口天然寒天,提升Q勁,降低糖度,讓更醇厚的奶香,拌入滿溢香脆的夏威夷果,立刻收服味蕾。

太陽餅
特別挑選日本進口麵粉,更高難度的烘焙技藝,實現層次更細膩的餅皮口感,獨到的熟成工序,讓每一口細質餅皮裡,迸發綿密奶香的內餡更為柔軟,口感超乎想像的細緻,令人驚豔。 

焦糖夏威夷莓果塔
堅持不添加化學香料,輕薄塔皮裡,放滿紮實的夏威夷果仁,淋上手工熬煮焦糖醬,輕柔悠揚的焦糖香,結合果仁極豐富的立體口感,香氣馥郁,每一口都讓人心滿意足。

Through innovation, to safeguard the memory of an aroma
Taichung’s first “Macadamia Nougat Flagship Store”

“Shin Pin Shan” comes from Taichung, the birthplace of Taiwanese pastry With more than 30 years of expertise and a courage to pursue distinct types of craftsmanship,
The brand has established a reputation of researching various “Macadamia Pastries”,
Making it the first “Macadamia Nougat Flagship Store” in Taichung.

With a pioneering spirit, the brand has studied the origins and flavors of a variety of macadamia nuts for more than 20 years.
Working diligently to preserve the taste of Taiwan’s traditional desserts,
Infusing the aroma and taste of macadamia nuts using various different baking techniques,
Regardless of the change of time and the rise and fluctuation in price of raw materials,
The brand holds fast to its passion for pastry and remains true to its original vision,
Day after day, this commitment to quality raw ingredients has not waned a bit
Neither has the dedication to proficiency or excellency in flavor and taste.

Let “Shin Pin Shan” take you on a journey to taste the various fragrances that travelers from all around the world long for.

Enjoy in every bite that unique flavor that some travel miles just to savor.

The brand uses the parrot as the theme of the design. Parrots are experts in nuts, with macadamia nuts being one of their staple foods. Since both the parrot and macadamia nuts come from the subtropical rainforest, this link creates a unique and memorable brand recognition.

The parrot standing on the treetop echoes the brand’s commitment to use organic ingredients. The delicate and realistic hand-painted brushstrokes transmit the core characteristics of the brand, while at the same time conveying a sense of the nobility combined with a touch of warmness in every macadamia nut.

The main color scheme is a luxurious blue, enhancing the brand’s overall value as a souvenir. The dark orange and warm gold are complemented with an auxiliary natural green and deep red to bring out the brand’s diversity, aroma, and intimacy.

Macadamia Nut Nougat
Combining Australia’s top-quality macadamia nuts, bulky and rich in taste, with low sugar trehalose, sprinkled with some rock salt. As you chew into the macadamia nut, the pure milky aroma emanates from within. The taste is crisp and not sweet at all.

Macadamia Nuts and Pitted Dates
Where the green diamonds from the Middle East deserts meet with Australia’s top macadamia nuts. The crispy and fragrant macadamia nuts are wrapped within the carefully selected sweet and bulky dates, giving it a unique richness in flavor.

Macadamia Nuts and Jujube Paste Candy
Paying close attention to the heat and the timing, the jujubes are slowly boiled to create a delicate taste, with just the right sweetness and softness. In combination with warm and crispy macadamia nuts, the resulting graceful and pervasive aroma brings joy to both the elderly and the young.

Walnut and Jujube Paste Candy
Preserving traditional ancient practice, in combination with a specific ratio of natural jujube paste varieties, we were able to reduce the sweetness, yet retain the jujube fragrance. Slowly boiled under careful temperature control, the paste blends with delicately roasted crispy walnuts, each bite full of fragrance, bulky but not too sticky.

Chocolate and Caramel Macadamia Nut
After the macadamia nuts are roasted at low temperature, they are covered with a layer of caramel before baking together to increase the crispness and aroma. They are then covered with a fragrant chocolate mix, sprinkled with a layer of cocoa powder for a slightly bitter, yet sweet flavor. The final crispy taste is simply fascinating.

Pineapple cake
Combining the best ratio of aroma, sweetness, and sourness of all varieties of Taiwanese pineapples to create the finest flavor. With each bite, you can taste within the soft and crisp milky crust, a fibrous filling with a pervasive pineapple fragrance.

Dried Fruit and Nut Nougat
The soft and fragrant French nougat is infused with the crunchy cashews and pumpkin seeds, combined with the slight sourness of cranberries and the crispiness of biscuits. Together, they produce a milky aroma and just the right amount of sweetness and sourness to give a smile to the face.

Macadamia Nut Toffee
The amber color and the charming, sweet aroma can only be attained after hours of slow cooking. Developed with a smoother taste and combined with organic agar imported from Japan, it gives off a milky fragrance and increased chewiness. At the same time, it has lower levels of sugar and with the crispy macadamia within, it is a delicacy to the taste bud.

Sun cake
The specially selected flour imported from Japan requires a more difficult baking technique but creates a more delicate crust texture. The unique processing delivers, to every bite, a creamier and more delicate taste, superb, exceeding the imagination.

Caramel Macadamia Nut Tart
With no chemical additives, the tart is filled with macadamia nuts topped with hand-cooked caramel sauce. The silky, delicate caramel aroma, combined with the rich sturdy taste of the nuts, create the ultimate satisfaction with every bite.