山晴宇

Shan Ching Yu

  • 台灣南投透天案 | 房地產廣告企劃 | 全案視覺規劃設計 | 廣告文案

種生活,
是在繁華臨臨近處,
坐擁一城、一、一靜巷
/
在綠意雲光前,
享受⼀⼾⼀風景的寬、天、闊、地
/
晴宇】
位居南投靠近市中心的別墅建案全境自成一格,悠靜得天獨厚的立地條件, 加上建築外觀極簡、回歸然風光的細膩設計, 成為企劃全案的出發點希望打造出「繁華入靜、一座一境」的氛圍
/
型的規劃從少部分偏向購客群到主力的高總價客群都有,因此在案名書法字體的設計撰寫,及視覺的設計提案,希望以然的風格基底,去烘托立地的特殊性及與主要客群對話的氛圍。
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不因流於沈重, 調的著墨,以及點綴然的綠植、態元素,表現出回歸清新然,卻蘊含尊貴的調性,希望能更貼切的詮釋, 這個緊鄰南投市中心,近擁天光雲山 讓在地人耳一新,堪稱南投最美的建案規劃。

There is a kind of life, near the bustling neighborhood, embracing a city, a mountain, a quiet alley

Amid the clouds and sunlight of nature, each space enjoying its own scenery of the vastness of the land and sky.

Shan Ching Yu is a villa project near the city of Nantou with its own unique scenery. Though the surroundings may be quiet, the building is itself in a prime location. With a minimalist approach, the design of the infrastructure brings you back to nature with every small intricate detail.  Overall, the hope is to create an atmosphere of “Quiet in the Lively, One Scenery for Every Space.”

The design of each space is catered to both demographics, with a main focus on premium customers and at the same time, some first-time buyers. Thus, in the font and visual design, we have utilized Chinese calligraphy as the design foundation in order to draw out the uniqueness of the building site and connect deeper with the consumer.

Green highlights and nature elements are combined into the design to prevent the calligraphy from feeling too overburdening, yet at the same time preserve a majestic tone. In this manner, to fully convey how this project, while being close to Nantou city, is full of the splendor of the mountains and clouds and in the process, giving the locals a brand-new visual experience. Ultimately that this would be known as Nantou’s most splendid construction project.