希淨

Siking

  • 手工皂品牌 | VIS識別設計 | 肥皂禮盒包裝設計 | 插畫設計 | 原住民布農文化

種子之家,由返鄉青年成立於台東的關懷協會。

種子,象徵著孕育及成長;家,則代表著穩定的支持,從孩子們的課輔班到社區就業輔導,種子之家希望成為守護種子生根、發芽、茁壯的第二個家。此外,協會輔導社區製作手工皂,並將營收的10%回饋予孩子的課輔班,就像日日山間的午後陣雨,灌溉著山林,文化得以生生不息。

文化傳承

「希淨.Siking」融合布農族傳統植物「石菖蒲」,創造出全臺灣獨一無二、屬於布農文化的手工皂。布農族人在為嬰兒命名時以石菖蒲為孩子祈福,象徵孩子受到眾人的祝福,添加石菖蒲更賦予了手工皂獨特的文化氣息。

包裝

識別設計轉化了布農族年曆「嬰兒祭」符號,象徵著種子之家的生生不息的理念,並結合石菖蒲及肥皂圓潤的外型,加強手工皂品牌的識別度。

森林、野生動物及傳統習俗等豐富元素並陳於盒裝正面,讓人第一眼就能感受布農族與自然生息的文化底蘊。推開盒裝,四款別具特色的手工皂以粉色系包裝呈現,各自代表獨特的祝福,散發著手工皂純天然的馨香。

布農安福皂

針對中性肌膚研發的布農安福皂,添加香茅及薄荷帶來清新的香氣,具有驅蟲、鎮靜等多種功效。包裝以獵人及獵物為主角,為在森林裡穿梭的勇敢獵人提供保護與支持,象徵山默默著守護著布農族的文化。

親爽沁心皂

以迷迭香、薄荷為基礎的親爽沁心皂能緩解肌膚出油的困擾,洗淨後肌膚煥然一新。包裝以山林、農人、家畜圍繞著希淨的品牌識別,彷彿抬起頭就能遠眺山頭,來自山林的芬芳,沁入鼻息,帶來寧靜恬適的氛圍。

寶貝安福皂

嬰孩細嫩的肌膚需要更溫柔的呵護,薰衣草有鎮靜安神的效果,宛若母親溫暖的雙手,輕撫著寶貝的睡臉;廣藿香帶點森林泥土的氣味,讓寶貝在山林簇擁中沈沈入睡。採用淡黃色的包裝,如同床頭那一盞微弱的燈火,寧靜而安詳。

 新肌美人皂

包裝以忙於農事的婦人為主角,特別為乾性肌膚所設計的新肌美人皂散發著甜香氣味,精心調配的配方滋潤著因乾燥而受損的肌膚,在洗淨的過程中,洗去一整天的辛勞與疲憊,在下個初陽升起時,迎接美的一天。

The Seed Family is a foundation in Taitung started by the youth coming back to their hometown. “Seed” symbolizes nurturing and growth, while “Family” represents a safe haven. From tutoring centers for children to community career counseling, Seed Family hopes to become a second home that protects these seeds as they take root, germinate and grow. Moreover, 10% of the revenue of every soap that is sold is invested back into the tutoring of these children, so their culture can pass on through generations, much like the afternoon rainfall nourishes the land so it can grow and reproduce.

Cultural Heritage

“Siking” combines the Bunun traditional “Grass-leaf Sweet Flag” to create a uniquely handmade soap symbolic of the Bunun culture in Taiwan. When the Bunun people name their babies, they pray for them using sweet flag, symbolizing the blessing from the community. Thus, adding the sweet flag into the handmade soap gives it its unique cultural flavor.

Packaging

The designs builds on the symbols for the “Masuqolus” festival on the Bunun calendar, representing Seed Family’s concept of the endless cycle of life. The design combines the image of the sweet flag and the round shape of the soap to further strengthen the brand recognition. Forests, wild animals and traditional customs are all displayed on the front of the packaging, so that the customer can feel the cultural heritage of the Bunun people and the natural habitat of the wild animals. As you open the box, inside are four unique handmade soaps, all in a skin color tone packaging, each representing a unique blessing, exuding their pure and natural fragrance.

Bunun Anfu Soap

Bunun Anfu Soap is suitable for normal skin. It adds lemongrass and mint for a refreshing fragrance, serving multiple purposes such as repelling insects and creating a soothing effect. The packaging design uses the hunter and the prey as its main design components. The soap gives these hunters protection and support, just like the mountains protect the Bunun cultural tradition.

Refreshing Soap

This soap uses rosemary and mint as the base. It can relieve the oily skin, leaving it refreshed after a shower. The packaging design uses design elements of the mountains, farmers and livestock as its main composition, bringing you closer to the mountain scenery. As you breathe in the scent of the forest, it draws you into its peaceful atmosphere.

Baby Anfu Soap

The delicate skin of a baby needs gentle care. Lavender has that kind of calm and soothing effect, much like a mother’s warm hand, caressing the baby’s face in his sleep. Furthermore, patchouli, with its subtle forest scent, puts the baby to sleep in the embrace of nature. The packaging uses a light-yellow color, resembling the faint light by the bed, quiet and serene.