上奅台灣歌

Phann Taiwan Pop music

  • Taiwan Pop music | 台語音樂節目識別設計(華視/公視)
  • 上奅台灣歌 / 音樂節目識別設計



最時尚的流行音樂夜店—「上奅台灣歌Taiwan Pop music」。

華視與公視台語台全新音樂節目,將台灣最具代表性的台語歌曲,以老歌新唱的創新方式,結合每一位歌星的獨特唱法、編曲方式等多元特色,重新為台語歌注入新穎的樂曲生命,帶給觀眾耳目一新的視覺、聽覺饗宴。

Logo識別設計,以節目名稱融合字體設計,將標準字融入如吉他、鋼琴、管樂器等樂器,象徵音樂節目為多元性的樂曲與演唱風格,且特別設計將「奅」(phānn)一字,融入悠久且傳統留聲機符號,為傳遞台語老歌流傳世代的復古意象。

輔助圖形設計,將節目行進中的主持人、特別來賓等字幕介紹,延伸識別設計的相關元素。以各式樂器為主要圖示,「奅」一字運用黑膠唱盤外型傳達音符、歌曲流露出來的意象;歌詞字幕標在演唱歌曲的同時,以聲波的流動線條、跳耀的曲線,象徵歌手演唱時動人心弦的情感,與撫慰人心的感受。

海報設計以點亮城市為視覺設計方向,將招牌、街景、高樓大廈帶入微閃爍的霓虹燈意象,用音樂狂歡一整個夜晚,悅耳動聽的歌聲無論是歡樂的動感舞曲,抑或聽著療癒身心靈的抒情歌,都希望能帶給觀眾別與傳統的台語歌曲,「上奅台灣歌」美好的夜晚悄悄揭開序幕。

華視/公視台語台/20200223 每週日晚上9點播出

Taiwan Pop music / TV Music Show Design

The most trendy pop music nightclub – “Taiwan Pop Music”.

The Chinese Television Service and the Taiwan Public Television Service Taiwanese Station have worked together to recreate Taiwan’s most iconic Taiwanese songs in an innovative, fashionable tv show, combining old and new songs with the unique vocals and musical arrangements of each individual artist, giving the audience a completely new and fresh auditory and visual sensation.

The logo integrates the letters of the show name into the design, fusing the fonts into the shapes of guitars, pianos, and wind instruments, in order to symbolize the variety on this new tv show. Furthermore, the letter “奅” is designed into a gramophone, to preserve the vintage in Taiwanese songs throughout the generations.

Moreover, the names of the hosts and special guests are designed into the overall design.Using musical instruments as the main design template, the letter “奅” is further designed into the shape of a vinyl record player, symbolizing the elements of singing and musical notes. The lyrics of the songs are displayed in a lively wave-live sequence as the artists perform, to display their deep sentiments and passionate feelings.

The poster design uses the city lights as the main visual template, melding elements like signboards, street views, and high-rise buildings into a neon light design to convey the festive spirit of the night life. Through music and dance, from lively upbeat tunes to heartfelt love songs, the show “Taiwan Pop Music” hopes to give the audience a novel experience of Taiwanese music unlike any other.

Chinese Television Service / Taiwan Public Television Service Taiwanese Station / February 23, 2020  Broadcasting every Sunday at 9pm