永在林業

 

  • 榮獲TIGDA AWARD 優選 | logo中文字體優化 | 乾香菇禮盒包裝設計 | 攝影企劃 | 廣告文案

何謂永續的森林?

在臺灣這個島嶼,有超過六成的土地是森林,然而人們卻不了解如何保護森林,面對產業及生態的難題,有沒有一種可以保護森林,又能兼顧產業發展的生產模式?

永在林業早期以傳統林業為為基礎,近年隨著環保意識抬頭,永在林業成為首間通過FSC(森林管理委員會)認證的廠商,以友善環境的種植方式,兼顧產業、生態環境及社區的永續發展。

過去,業者引進外來種「銀合歡」作為生產紙漿的原料,然因經濟價值不如預期而遭到棄種,銀合歡侵佔了原生種的生存空間,為此永在林業投入計畫性造林,逐步移除銀合歡,並將銀合歡與其他樹種製成木屑太空包,供應給台中新社的菇農種植香菇,取代原本品質不穩定且來源有疑慮的太空包,首創具有FSC認證的環境友善太空包,大大改善了香菇生產的品質及可控性。此外,永在林業與奧丁丁市集合作,可溯源的區塊鏈銷售模式,讓消費者可以購買產銷履歷清楚又安心的香菇禮盒。

設計方面,優化永在林業原有的logo中文字體,以粗細均等的黑體為基礎,象徵林業永續發展的穩健及木材的溫暖質地。禮盒正上方斗大的「TAIWAN」字樣強調了香菇的生產地,正面以香菇剪影打上木頭紋路,從觸感受由FSC認證木材栽種出來的天然好菇。禮盒側面,香菇的俯視圖轉化成重複交疊的幾何圖騰,彷彿一朵朵碩大的香菇正從太空包冒出,橘底搭配金色邊框,散發高品質的質感。

拉開抽屜盒,真空包裝的乾燥香菇靜靜的躺在盒中,從原料、生產、包裝到運輸及販售,終於呈現在消費者手中,這一份鮮美的香氣不僅僅來自於嚴謹的重重關卡,更多了愛護森林的心隱含其中。

Why a Sustainable Forest? 

On the island of Taiwan, more than 60% of land is forest. However, most people do not understand how to protect it. In the face of industrial and ecological problems, is there a production method that can both protect this ecology while taking in account the needs of industrial development?

In the early days, Yongzai Forestry was based on traditional forestry. In recent years, with the rising awareness of environmental protection, Yongzai Forestry has become the first manufacturer to be certified by the FSC (Forest Stewardship Council), using environmentally friendly production methods, taking into consideration the sustainability of the ecology and community.

In the past, the foreign species “Leucaena” was introduced as raw material for the production of pulp. However, this material was abandoned as it was not very cost-effective.

Leucaena takes over the living space of other native species in that ecosystem. Thus, Yongzai Forestry has invested in afforestation and gradual removal of Leucaena, making it into sawdust in combination with other types of wood, providing it to the mushroom farms in Xinshe, Taichung.
This way they can replace previous sawdust that had questionable origin with sawdust that has FSC certification, greatly increasingly mushroom production and quality. 


In addition, Yongzai Forestry is partnering with OwlTing Market, using the blockchain technology to provide consumers a peace of mind as they purchase the mushroom gift box, with its clear production and sales history.

In terms of logo design, the Chinese font of the letters “Yongzai Forestry” use a Hei font of equal thickness, symbolizing sustainability in forestry and the warmth of wood. The letters “TAIWAN” on the top of the gift box emphasize Taiwan being the place of origin of these mushrooms. The silhouette of the mushrooms is drawn with a wooden pattern and texture, conveying how the mushroom were grown from FSC-certified wood. 
On the sides of the gift box, the mushroom cap is converted into geometric designs, as if emerging from the bags. The golden frame over the orange background emanates a sense of excellence.

Unveiling the box, the vacuum-packed dried mushrooms lie quietly inside. From raw materials to production to packaging to transportation and sales, they finally rest in the hands of the consumer. This delicious aroma not only comes from the rigorous quality checks along the way, but also from the passion to protect the forest.