盧西咖啡

Lu.CY Coffee

  • 咖啡品牌識別系統設計|應用設計|包裝設計

如何定義一杯好的咖啡呢?只要是自己喜歡的味道,就是一杯好的咖啡。

品牌創辦人從喜愛咖啡,興趣之餘四處參賽,歷經創業過程考取國際杯測師證照,擁有杯測專業能力;從如何辨別咖啡風味、酸味、厚度、醇度、後味、甜味、苦味等,累積對咖啡豆挑選的鑑賞能力、烘焙咖啡豆與手沖的技術,成就「盧西咖啡」品牌的誕生。

品牌識別設計,以杯測師身分設計發想,將杯測時會有的聞香動作與沖泡時散發的香氣,結合咖啡杯造型外觀,以簡練的線條構成,如同一杯好喝的咖啡,需要有咖啡豆、沖泡器具及咖啡師三者缺一不可。輔助圖形設計,幾何線條代表熱騰上升的香氣,溫潤色塊表示堆疊、累積。

咖啡豆包裝設計以顏色代表四大產區,將烘焙咖啡豆過程漸進式轉化融入,如生豆時呈現綠色、豆子吸收熱能將由綠轉黃、烘焙第一爆成褐色、第二爆成深咖啡色,也將烘焙時會有的兩種化學反應,以幾何線條帶出香氣與風味;特別設計品牌小人物,以創辦人的形象刻畫,帶出杯測師專業手沖技術且幽默風趣的個性,增添品牌趣味性。

品牌咖啡師擁有杯測的專業技術,依據咖啡豆特性、平衡性等條件,將咖啡豆專屬的獨特風味凸顯出來,期許到店品嚐咖啡的客人,都能透過「盧西咖啡」引導,找到屬於自己喜愛的命定咖啡。

How would you define a good cup of coffee? As long as you like the taste, then it is a good cup of coffee.

The brand was inspired by the founder’s love for coffee. He had joined many competitions and with his experience in coffee cupping, obtained the Q Grader certificate. Years of appreciation of coffee beans has taught him how to distinguish the various flavors and concentrations of coffee beans, from sour to sweet to bitter, and even the aftertaste. All this expertise and knowledge, paired with coffee roasting skills and hand pouring coffee experience, have become the foundation of the “Lu.CY Coffee” brand.

The brand design uses simplistic contour lines to simulate how Q Graders analyze the coffee through smell and taste as well as the sweet aroma emanating as they brew. In combination with the shape of the coffee mug, the design concept conveys the three elements of a good cup of coffee: the coffee bean, the equipment, and the barista. The auxiliary graphic design uses geometric lines to represent the rising aroma in tandem with warm color blocks represent the accumulation of that aroma to the senses.

The packaging design uses colors that represent the four phases of coffee production, exemplifying how the coffee bean changes in the roasting process: green representing the raw beans, yellow representing the beans turning yellow as they absorb the heat from the sun, brown representing the first roast, and lastly dark brown representing the second roast. Furthermore, the geometrical lines paint the picture of aroma and flavor, which are the two chemical reactions resulting from roasting. We also designed the founder face in a lighthearted, cartoonish fashion into the packaging combining both professionalism and humor into the overall brand design.

Our baristas are professional coffee cuppers, able to select the most suitable coffee beans based on their characteristics to draw out each unique flavor.  Our hope is that through “Lu.CY Coffee”, every customer can find the coffee taste that is uniquely theirs.