茗昌

Myin Cheng

  • 文具品牌識別設計/包裝整體企劃設計

茗昌企業有限公司,30年的老字號企業,從一開始的家庭代工廠起步,胼手胝足,如今坐擁資料夾量販市場的龍頭品牌,然而如何更鮮明自己的品牌形象一直是公司近幾年著重的目標。全新識別標誌保留舊有Logo之精神意涵,選用切工精美之鑽石為主體意象,鑽石具有高硬度、高傳導、高穩定性及高保值的特性,如同企業具有高韌性、高影響力、高穩定及高價值的精神內涵。特將名稱字首M字藏於鑽石中,象徵文具用品的認證標章,也意表「立基過去、放眼未來」的殷殷期盼。「開發專屬你的資料夾,打造你的專屬生活」,整體系列包裝配色繽紛大膽,並融入大量符號象徵元素,有別於以往市售文具常見的編排模式,別具新意。


在這裡,不會再有使你揮之不去的恐懼,每個角落,都有溫暖,都有親切。我們只想讓你擁有健康亮白的牙齒,重拾一份自信的微笑。 整體設計採用自然色系配色,活潑又有溫度的呈現。圖騰採用牙齒的意象,直覺性的反應店家本質,搭配色彩展現出親切的氛圍。英文字體選用襯線字,加強專業及穩重的概念。整體視覺以圓形為主,代表病人與醫療體系間的良好互動,圓滑且親切。

Myin Cheng is a 30 years old brand for the stationery. From domestic OEM to the first brand among the market, Myin Cheng unceasingly thinking about how to vividly show its brand image. For the brand new logo design, it remains the spirit of the old one, taking the image of diamond as an element which symbolizes radiant gloss, solid nature and also high value just like the core spirit of Myin Cheng. The design take “M” into the diamond, which symbolize that the corporation based on the past and look to the future.“Make your folder, create your life”. All the package designs use bright colors and combine lots of symbolic elements which is different from other stationery brand and give Myin Cheng a modern and creative conception.