老鍋農莊

Old Pot Farm

  • 網頁整體視覺設計 / 廣告文案 / 商業攝影 / 網站改造

探究為走入農莊的第一步,集百年米食、在地生態文化與教育為一體的「老鍋農莊」。
在品牌網頁設計部分,延續原有的舊風格,內容從探索的角度出發,從新竹為風的故鄉到農莊的歷史背景,百年米粉、生態教育、文化之旅逐一呈現,排版上運用許多手繪的小插圖,讓整體網頁更充滿豐富的故事性。而在色彩選擇上也使用與米粉相呼應的米色、咖啡色系配色,朔造古早味的質感氛圍又帶點濃厚的人情味。
「老鍋農莊」不僅為傳承百年米粉的好滋味,亦是多方角度呈現休閒農莊美好一面,從保護土地的初心出發,推廣生態與文化為輔,珍視台灣米粉產業。

As you take your first step into the “Old Pot Farm”, you will encounter years of rice cuisine, a local eco-culture, and a learning atmosphere.
In terms of the brand’s web design, it continues with the original style, however, adding an element of exploration into the content. The focus starts with the farm’s origin in the hometown of Hsinchu to its current locale, with it, all the years of rice noodle cultivation, ecological education, all as a cultural journey presented one by one. The overall webpage full of hand-painted vignettes enriching the page with a sense of story.

In terms of color selection, beige and brown were selected as they resemble the colors of rice noodles, further bringing out the traditional flavors from childhood and the warm feeling of familiarity.
Not only has “Old Pot Farm” inherited years of excellent tasting rice noodles, but through multiple perspectives, exhibited the beauty of the farmlands. At the heart of it all, a genuine desire to preserve the fields, promoting ecology and culture, and treasuring Taiwan’s rice noodle industry.