班凱

Benkai

  • 保鮮膜品牌 / VIS企業識別設計/辦公室空間設計/網頁設計/商品攝影
  • Corporate Identity Design / Office Space Design / Web Design / Product Photography

廚房裡最即時的新鮮封存,非保鮮膜莫屬,主婦們隨手一拉,順著保鮮膜延展的寬度,也延長了食材保鮮的長度。

BENKAI長久以來以外銷各樣規格的保鮮膜為主,舉凡工廠、營業場所、家用甚至客製化規格都能生產製成,然而長期以來BENKAI的品牌識別仍處於較陳舊,缺乏辨識性,網站的版型也停留在舊式編排,視覺上傳遞的訊息紊亂、整體色調暗沉且缺乏閱覽上的流暢性。

因此透過整個品牌識別的優化,重新思考保鮮膜一直以來給人新鮮、透明、明亮的產品印象,同時亦保留企業的標準色黑與黃。

以包鮮膜的視覺意象,架構出品牌名為首「B」字作為LOGO識別,鮮明且具代表性。

圖片呈現出來的質感和風格,對於網站設計形象上有極大的影響。因此攝影企劃,首要打破保鮮膜透明偏冷調的形象,以居家生活帶有溫度的氛圍作為主訴求,在執行上我們也特地租借極具品味風格的義大利廚具空間,透過燈光、場景與食材、道具的烘托,成功提升了網站的形象氛圍,更貼近人們生活中對保鮮膜的連結。

網站整體以白色基底為主,鮮黃色點綴品牌意念,情境則佐以單色帶有溫度的寫實手繪,詮釋不同規格在不同場景的應用,明亮乾淨,一如保鮮膜為人們封存的乾淨新鮮。

The plastic wrap is the dominant storage option for fresh products in the kitchen. As the stay-at-home mums pull along the width of the plastic wrap, every inch of plastic extended represents an extension in the length of the preservation of food.

BENKAI has long been selling all kinds of plastic wraps, ranging from factory-use, businesses, households and even customized specifications.However, the BENKAI brand recognition is still relatively old fashion and lacks differentiation. The website layout remains antique, the message conveyed by the visuals jumbled and convoluted, the overall tone dull, and flow of text lacking.

Therefore, through the optimization of the entire brand identity, the goal is to reimagine the traditional image of the plastic film, that of a fresh, transparent and bright product, while at the same time retaining the company’s black and yellow colors.

Taking into account the visual concept of the plastic wrap, the brand name uses the letter “B” as its logo’s main recognition, making it distinctive and representative.

Each picture’s texture and style have great impact on the visual design of the website. Therefore, the first step of the photography plan is to break free from the traditional image of the plastic wrap being distant and cold, but rather employing a home-like atmosphere of warmth as the main appeal. In terms of the actual implementation of the plan, we rented kitchen space with Italian kitchenware, using creative lighting, props, scenery and food to give the website a more close-to-home feel, connecting the plastic wrap to everyday life.

The entire website uses white as the base color, using a fresh yellow to enhance the brand concept. The overall design is accompanied by monochrome hand-painted illustrations, representing the wide scope of the applications for a variety of situations, giving an overall bright and clean look, just as the plastic wrap keeps the food clean and fresh.