紅豆工房

 

  • 入圍金點設計獎 - 罐裝飲品 / 品牌包裝設計

包裝設計趣味俏皮,深入了解飲品的食材特性,賦予每一支產品代表性人物,個性鮮明的經典角色,象徵飲品的豐富營養為消費者帶來的益處,童趣手繪風格的表現方式,運用消費者想像力,增加產品的記憶點,使人會心一笑,留下深刻印象。
字體

以「紅豆」外觀為核心概念,結合可愛形象,設計圓弧溫潤的字體

產品內容與功效
以精簡幽默字句,說明產品原料的特色價值,吸引消費者目光。

圖案設計
臉蛋採取豆子形狀,強化產品食材特色,繪出角色主要特徵,經典重現。

品牌識別
紅豆的色彩字樣,加入紅豆形狀的小巧思,為品牌注入生命力。

色彩
運用高彩度的繽紛色系,使消費者飲用時,感受到歡愉和滿足。

品牌目的/鎖定族群
近年來新鮮飲品的市場興起,健康意識抬頭,年輕族群不只重視飲品的風味,也在乎品質和價值。品牌以台灣在地生長的優質豆類,新鮮製成純粹好喝且營養的豆類飲品,希望藉由充滿童趣的視覺包裝設計,吸引消費者的目光,讓工作繁忙、生活壓力大、沒有多餘時間與體力的年輕客群,用最簡單的方式保養自己,不只滿足喜愛喝飲料的日常習慣,同時喝得到營養健康。

食材選用
堅持天然養生、新鮮現煮,嚴選在地食材,無農藥殘留,不添加任何化學原料。豆類經過嚴格的檢驗標準,讓您喝的安心、自然、無負擔,品嚐食材本身的純味。

人物形象
超男 無咖啡因、適合小孩、孕婦

超人擁有滿滿的元氣與消耗不盡的體力,隨時需要能量。無任何茶葉、咖啡因添加,使您不用依賴咖啡因,即有如超人般的體力,加上新鮮牛奶調配,感受紅豆與鮮奶的完美比例,讓您感受到濃、純、香,驚呼:這是「超男。喝的」!
小紅帽 手腳冰冷、上班族、懷孕婦女、頭昏腦脹
嚴選台灣最有品質的萬丹紅豆,「超鐵。保證」富含葉酸及鐵質,擁有小女孩般的紅潤氣色,擁有勇氣、充滿活力,人見人愛的象徵意義。低卡無負擔,給您小紅帽的冒險精神。
便蝠俠 長期熬夜、腸胃不佳、外食族、體力負荷大
蝙蝠俠擁有堅定的意志與過人的體能,解決熬夜後的精神不濟,拯救長久以來排便問題,能立即出任務,使您不再久坐馬桶。如同蝙蝠俠般,抵擋所有困難。還能生津解渴,果然「超順。便」的。
白雪公主 便秘(排泄不順)、容易過敏、代謝差、皮膚暗沈
白皙透亮的童話角色,非白雪公主莫屬。紅薏仁能夠改善皮膚暗沈,讓您的膚質「超級白。的」,亦能幫助身體消除水腫,同時改善體內代謝,彷彿喝完就能像白雪公主一樣呈現白皙好膚質,擁有窈窕好身材,自然而然散發著動人光采。

在這裡,不會再有使你揮之不去的恐懼,每個角落,都有溫暖,都有親切。我們只想讓你擁有健康亮白的牙齒,重拾一份自信的微笑。 整體設計採用自然色系配色,活潑又有溫度的呈現。圖騰採用牙齒的意象,直覺性的反應店家本質,搭配色彩展現出親切的氛圍。英文字體選用襯線字,加強專業及穩重的概念。整體視覺以圓形為主,代表病人與醫療體系間的良好互動,圓滑且親切。

The playful theme of the packaging design provides a deeper understanding of the characteristics of the ingredients of the drink, giving each product a distinctive personality. The vivid personality of the brand represents the rich nutrition that it brings to the consumer. Using a more child-like illustration to deeper impress happiness into the memory of the consumer.

Font
The “Red Bean” appearance works as the core concept and combined with a playful design provides a smooth and warm font.

Product Content and Functionality
To attract consumer attention, the contents of the product and the uniqueness of the ingredients are described with humor and simplicity

Image Design
The face takes on the shape of a bean to further strengthen the characteristics of ingredients and at the same time drawing out the features of the main role.

Brand Recognition
The brand’s color and font along with the red bean shape bring out the vitality of the brand.

Colors
The choice of high saturation colors provides the consumer with a sense of happiness and satisfaction upon the consumption of the beverage.

Brand Purpose/Target Market
In recent years, with the rise of the fresh drinks market, there has also been a rise in health awareness. The youth no longer only pay attention to the flavor of drinks, but have also become concerned with quality and value. Therefore, the brand seeks to use a child-like visual design in the packing to attract this market sector. Furthermore, since the Taiwanese brand has a focus on quality and production of healthy and delicious beverages, the brand seeks to provide the younger generation with a healthier alternative. Since they are overcome with pressures of life and have no leftover time or energy, the brand can cater to both the desire to have a leisurely drink and at the same time keeping healthy.

Selection of Ingredients
The brand adheres to the values of organic production, freshness, health and avoids the use of pesticides and chemical ingredients. The type of beans has been carefully selected and passed through rigorous testing standards to provide you with the most organic, pure and natural taste.

Characters
Superman – no caffeine, suitable for children, pregnant women
Superman has unlimited endless strength which requires constant consumption of energy. Without any tea or caffeine added, you can still have the superman-like strength without reliance on caffeine. With fresh milk added, you can taste the perfect combination of red bean and fresh milk, with all its purity and fragrance.
Little Red Riding Hood – Cold hands and feet, white-collar worker, pregnant women, dizziness
The Little Red Riding Hood chooses from Taiwan’s highest quality of Wandan’s red beans, rich in folic acid and iron, just like the little girl, full of courage and vitality. Low calories and no burden to the body, the Little Red Riding Hood provides you with the spirit of adventure.
Batman – all-nighters, poor digestion, people who eat-out, constant physical overload
Batman has extraordinary will and physical prowess that can solve any late-night fatigue as well as any defecation problem, so you no longer have to sit on the toilet for hours. Just like Batman, ready to face any trials, quench any thirst and quickly remove any body waste.
Snow White – Constipation (unsmooth excrement), allergies, poor metabolism, dull skin

White translucent fairy tale role, non-snow princess must go. Red barley can improve the skin, giving you a “snow white” skin quality. It also helps to alleviate body edema, while improving the body’s metabolism. It is as if the drink itself can make you like Snow White, with a vibrant skin just as smooth and pure.



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