愛德高登銀髮學園

Eldergarten Co., Ltd.

  • 銀髮學園品牌識別設計 | 空間設計

愛德高登銀髮學園企圖營造一個讓長輩們可以快樂、幸福的貼心環境。有別於一般安養機構,愛德高登提供一系列針對長輩設計的活動,包括體適能課程,讓長輩身體健壯,走路平穩;有趣的益智活動,促進腦部活化運用;並提供優質的午餐,讓長輩營養均衡。愛德高登期待提供一個全方位銀髮安親的概念,讓父母、家屬安心又開心。特別以快樂和安穩為品牌標誌的概念,英文字母U有如長輩的微笑弧線。

字體的表現採用富有層次感的粗細安排,將規矩方正的中文筆劃,以圓潤的線條呈現,使品牌顯得更加親切,完整傳達幸福舒適的精神。色彩計畫運用胭紅、鵝黃、湖綠和湛藍四種暖色系,融合彩虹的意象,分別將色彩代表的意涵-- 綻放的花朵、正面能量的陽光、具生命力的樹木、快樂的笑容,抽象的概念轉化成具象的輔助視覺元素。賦予品牌活力充沛 的視覺感受,也代表著企業希望長者們在快樂的學習環境下,有個豐富精彩的樂齡生活。

Eldergarten Co., Ltd. Is a brand new concept of taking care of the elders. Eldergarten designs a series of activities which includes Fitness, puzzles, and healthy lunch for the elders. They wants to create an omnipotent institution for those old but healthy elders whose children could not take care of them during daytime because of work.We take happiness and steadiness for the concept of visual design, especially making the elder’s smile as English alphabet “U”.

The fonts are designed as layered and thickness of stroke with the rounded line. It shows the cordial of the brand and fully conveys the spirit of happiness and comfort. In additions, the auxiliary pattern design, we transformed the concept of the abstract into the figurative image. For the warm color, it seems like image of rainbow. Therefore, we take carmine red, light yellow, lake green and azure blue. And these colors represents the meaning of blossom flower,  full of positive energy, vitality plants and happy smile.All in all, the spirit of brand shows the pretty life for the elders is the most important thing at all.