Kaiser Coffee

 

  • 獲得Behance設計精選
  • 美國咖啡品牌設計 | 包裝設計 | 禮盒設計 | 應用設計

專為男性設計的咖啡品牌
現代叢林中,無時不刻面對挑戰,稍一鬆懈,機會轉瞬而逝。一刻都不能鬆懈的叢林戰中,一杯即溶咖啡,是你最好的選擇。
 
在巴西的亞馬遜叢林深處,瓜拿納長期被當地人當作提神飲料飲用,更有人稱其為巴西的國飲。Kaiser coffee蘊含瓜拿納成分,使精神重振,提升專注度,助您鎖定獵物,從不失手。瑪卡,秘魯能量之果。生長於安地斯山脈的極端惡劣環境中,能增進運動表現。穿梭在五光十色的都市裡,充滿危機與誘惑,你需要更充沛的能量補給。
 
準備一個杯子,倒入、攪拌、品嚐,簡單的步驟,帶給你美好的享受,一口咖啡、一口香氣、一口餘韻品嚐完,蓄勢待發迎接下一場挑戰。
 
設計方面,標準字以襯線字為基礎,與品牌名較為一致,擷取字母做相連變化,有延續的動感,展現男性魅力時刻。Logo設計以標誌、圖章感,較為經典且更具品牌認證感,在設計組成上,以獅子代表男性雄風大展,加上盾牌代表剛毅,無堅不璀。整體帶入皇室現代感,高端質感與品牌相得益彰。

A Coffee Brand Designed Exclusively for Men, In the modern jungle, challenges are ever-present, and a moment’s lapse can lead to missed opportunities. In the relentless jungle warfare, a cup of instant coffee is your best choice.
 
Deep within the Amazon rainforest in Brazil, Guarana has long been used by the locals as a refreshing beverage and is even referred to as Brazil’s national drink. Kaiser Coffee contains Guarana extract, rejuvenating your spirit, enhancing focus, and helping you stay on target without missing a beat.Maca, the Peruvian energy fruit, thrives in the extreme harsh conditions of the Andes Mountains, enhancing physical performance. Navigating the vibrant and tempting urban environment, full of risks and temptations, you need a more abundant energy supply.
 
Prepare a cup,Pour, stir, savor,Simple steps, bringing you delightful enjoyment,A sip of coffee, a whiff of aroma, a lingering taste,After savoring,Prepare yourself for the next challenge.In terms of design, a serif font is used as the base for the standard text, creating consistency with the brand name. The letters are interconnected to add a dynamic flow, showcasing the charm of men.
 
The logo design adopts a badge-like style, evoking a classic and brand-certified feel. It features a lion representing male prowess and dominance, coupled with a shield symbolizing resilience and invincibility. The overall design exudes a modern royal vibe, complementing the high-end quality of the brand.