完美國際

 

  • 保健食品禮盒包裝設計

現代人隨著保健營養意識的提升,日常生活對保健品的需求也逐漸增加。在琳瑯滿目的保健產品中,益生菌和複合膳食纖維保健品因能維持腸道順暢、維持菌種平衡等發揮有益的作用,進而改善人體的菌種、調整體質、增強免疫系統等,廣受消費大眾的喜愛;因此在設計過程中,將保健品的各別產品特色、營養特性呈現出來,成為我們首要發展條件。

兩系列包裝設計,以分子結構和圓點的外型延伸發展,運用色彩漸變的表現手法,帶出人體食用保健品後,逐漸轉換、吸收養分所需的過程。不同的大小色塊,也象徵營養分子在腸道蠕動的意象,增添包裝視覺上的活潑且流動的感受。

色彩規劃,「億生菌」以藍色系為主,因產品其中添加葡萄調味粉,整體粉末呈現藍紫色色調,而「養生樂」則以綠色系發展,因保健食品特性與顏色相近,粉包沖泡出來為淡綠色,故在包裝上也想給人天然、自然的色彩感受,兩者皆搭配四色與1特別色印刷。

在後加工部份,將產品名打凸、其他圖案以燙珍珠膜的方式呈現,增加包裝的高級感,其中「Fibgreen複合膳食纖維」特別添加金屬粉末,凸顯與「Biyotix益生菌」包裝獨特不同之處;從視覺上來說,相同的設計手法使兩包裝維持同一系列的風格,且提升保健品能帶給人們純粹、安心的食用感受。

With an increase in awareness of health and nutrition comes greater demand for health products in daily life.Among the vast array of health products, probiotics and dietary fiber complex play an important role in maintaining the gastrointestinal tracts and bacterial balance, thereby restoring the human body’s natural balance of gut bacteria, improving physical wellness, and strengthening the immune system. Thus, the design process revolves around highlighting the key characteristics of each product, bringing out their unique nutritional value.

The two packaging design series utilize the dots of the molecular structure as the main concept design. The gradient color scheme represents the process of absorption and transformation occurring inside the human body as a result of the health supplements. Different sizes of color blocks symbolize the nutrient molecules moving inside the gastrointestinal track, giving the package design a more energetic and lively personality.

In terms of the color design, “Biyotix Probiotics” is built on a blue color scheme since the product contain grape flavoring, which is of a blue-violet hue. On the other hand, the “Fibgreen Dietary Fiber Complex” is based on a green color scheme, representing both the light-green color of the powder and the natural and organic aspect of the product. Both packaging use CYMK and one special color in the printing process.

In post-processing, the product name is embossed while the other graphics are heat-stamped using pearl film, giving the packaging a high-end feel. The “Fibgreen Dietary Fiber Complex” package has added metal highlights to distinguish it from “Biyotix Probiotic”, yet visually, the similar design techniques connect the two into the same series style. Overall, the design aims to convey a sense of purity and a peace of mind.