玫爾萃

Mellower gaze

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「Mellow」代表溫和、溫柔,並且有「使之成熟」的含義,象徵Mellower gaze溫柔陪伴消費者一同學習、成長, 「Gaze」則代表廣闊的視野,每個人都有自己的生活經驗,有著各自不同的故事,面對生命中的挑戰,以更開闊的視野、更多元的想像,幫助每個人在不同的狀態下都能活出屬於自己的精彩故事,只要園藝察覺自己當下的狀態、想法,都能夠找出正確的那一條路,進而通往理想的生活,生命的主導權就掌握在自己的手上,願每一個人都能活得精彩且自在。

玫爾萃原以草寫書法呈現品牌識別,為了加深消費者對品牌的記憶,新的識別以識別度更好的字型呈現,簡潔的線條中融入斜線、簡筆、粗細變化等手法,讓識別在理性的輪廓之中,帶著些許活潑。整體大方俐落而不顯得冷漠。

以小刺蝟為主角,象徵我們看似堅強的外表其實帶著一顆溫柔的心,在與各個動物角色互動的過程中,看似不安、害怕、惶恐,然而換個心念、角度觀看每一段關係互動,也許可以發現不同的解讀,彼此之間的隔閡與誤解也能就此打開,希望透過溫馨插圖,以寬廣、溫柔的角度,讓消費者重新審視關係的各種互動。

小刺蝟看似躲避鱷魚的利牙,其實正從盒子拿出畫筆,在鱷魚的尖牙塗上色彩,看起來就像一面面飄揚的小旗幟,原來今天是鱷魚的生日,準備好加入他們細心策劃的生日派對了嗎?

面對恐懼,我們都習慣逃避,換個心情跟想法,也許在可怕的人事物背後,都有著溫柔且可愛的一面。轉念讓彼此互相理解。

小刺蝟抱著瓶子游泳,不料卻遇上冷酷的鯊魚在後面追趕,但鯊魚用他尖牙幫刺蝟撬開了瓶蓋,兩人在海底喝著飲料,一起度過了快樂的時光。

鯊魚面無表情,看似冷酷,但轉念一想,事物不一定如同表面難以親近,衝突感正是我們生活中時常會遇到的困境,試著理解與溝通,讓我們不再懼怕,能以更開闊的心境面對每一個挑戰。

大猩猩攀在樹上介備著地上的刺蝟。而刺蝟縮成一團,深怕被大猩猩發現。兩個人僵持許久,雙方都害被對方傷害,久久不敢行動。解開誤會後,倆人一起享用爆米花。

偏見,往往讓我們看不清楚事物的真相,受困於長久以來的信念,導致確認偏誤,適時地轉移注意力,轉個念想想,害怕也許只是偏見所致。

小刺蝟拔下一根身上的尖刺,看似正保護自己不受到野狼的攻擊。但其實小刺蝟是要幫野狼縫起肚子上的大洞,還好有小刺蝟,否則野狼可有得受了!

理念:藉由想像力翻轉我們所熟悉的故事,生活中有很多無法改變的事情,想像力有無限可能,讓我們能夠在生活中以不一樣的視角,改變自己的心態及想法,幫助我們跨越生活中那些無法繞過的困難。一個不同故事的結局,透過我們可以掌控自己的人生,我們都忽略很多我們不能控制的因素,好好地運用想像力可以改變自己的心態,在困境中找到不同的解決辦法。

刺蝟撐著傘,一隻獅子正在不遠處等著他…亮麗的鬃毛失去了色彩,心情也很糟糕…原來獅子只是想藉個傘而已,放晴後兩人一起享受著陽光,獅子的毛髮重新恢復了光澤,就像一顆小太陽一樣。

理念:在面對問題時,我們常常被情緒所困,導致無法以正常心行事,也往往影響身邊的人,導致誤解。然而覺察自身的情緒與想法,治癒自己並且將其導回正常狀態,可以更客觀的面對生活中的不順,化解重重困難。將注意力轉移到現在的經歷中,覺察自己為何有這樣的想法,錯誤的信念可能讓自己沒有覺察到真正的問題。

小刺蝟一邊抱怨一邊幫大刺蝟整理毛髮,大刺蝟覺得小刺蝟非常粗魯。結束後,兩個人一起去兜風,因為小刺蝟的修剪,大刺蝟終於可以舒服地戴上他的護目鏡,小刺蝟抱著大刺蝟,原來大刺蝟可以抱起來這麼舒服不毛躁。

理念:每個人的信念都會導致對偏見,越熟悉的人事物越容易造成我們的確認偏誤,拒絕接受新的想法,因此需要透過學習、理解,培養自身的同理心,讓彼此能更加溫柔的陪伴。

刺蝟在一旁剪紙,似乎刻意跟花豹保持著距離,而花豹則受到閃電影響,斑點掉了一地,失去信心看起來非常憂鬱。

然而刺蝟把剪好的小紙片黏在花豹身上,看起來更加明亮動人,兩人靜靜地不說話,卻充滿著滿滿的信任與關懷。

理念:愛除了是一種感覺外,更是一種行動,夠過行動我們才能更好地感受到愛,,並且透過愛的行動連結更多愛,生活中與親密的人一定會有或大或小的摩擦,但只要跳脫既有的想法並採取行動,就可以讓愛持續下去。

玫爾萃新包裝以「環保」為理念,推出棉麻束口袋,以品牌色藍色搭配清爽自然的淺雅麻色,營造純天然質感,同時減少一次性包裝,能作為日常收納使用,在保養肌膚的同時,也呵護著唯一的地球。

七支產品以插圖串連起來,可愛的動物角色讓消費者愛不釋手,同時也傳達著正向、轉念、理解的理念,希望玫爾萃不只是修復肌膚的產品,可愛又溫馨的插畫也能療癒關係裡面每一絲微小的裂痕。

"Mellow" represents gentleness, tenderness, and the idea of "maturity." It symbolizes how Mellower Gaze accompanies consumers in learning and growth. "Gaze" represents a broad perspective, acknowledging that everyone has their own life experiences and unique stories. By embracing a broader perspective and diverse imagination, we aim to help individuals live their own extraordinary stories in different states. As long as we are aware of our current state and thoughts, we can find the right path to lead us towards our ideal lives. We hold the power to control our own lives, and we hope that everyone can live brilliantly and freely.

Mellower Gaze initial design features calligraphy strokes resembling grass script to enhance brand recognition. The new design utilizes a font with better legibility, incorporating techniques such as slanted lines, simple strokes, and variations in thickness. This design balances a rational outline with a touch of liveliness. The overall design is clean and sleek without feeling cold.

The hedgehog is the protagonist, representing a gentle heart beneath its seemingly strong exterior. Through interactions with various animal characters, we explore different interpretations of seemingly uneasy, fearful, or anxious situations. By shifting our perspectives and attitudes, we can discover new understandings and break through barriers and misunderstandings. Through heartwarming illustrations, we aim to invite consumers to reexamine their relationships from a broader and gentler perspective.

In one illustration, the hedgehog avoids the crocodile's sharp teeth. But actually, the hedgehog is taking out the crayon and filling the color on the crocodile’s teeth. They look like many pieces of flying flags. Oh, today is crocodile’s birthday. Are you ready to join the birthday party?

This teaches us that behind frightening people or things, there may be a gentle and lovable side. By changing our mindset, we can find understanding between one another.

In another illustration, the hedgehog and the shark have a seemingly tense encounter. However, it turns out that the shark helps the hedgehog open the bottle with his teeth. Eventually, they are both drinking the drinks under sea, enjoying the delightful moment together.

Shark seems cool and scaring. Change your mind. You can’t judge a book by its cover. This cooperation brings them closer, illustrating that conflicts are common in life, but with understanding and communication, we can face challenges with a more open mind.

The gorilla perched on a tree, observing the hedgehog on the ground. The hedgehog curled into a ball, afraid of being noticed by the gorilla. They remained in a stalemate for a while, both fearing to harm each other and hesitant to make a move. After clearing up the misunderstanding, they sat together and enjoyed a bowl of popcorn.

Prejudice often blinds us from seeing the truth of things. We become trapped by long-held beliefs, resulting in confirmation bias. It is important to timely shift our attention and change our perspective. By doing so, we may realize that our fears are merely a product of prejudice.

The hedgehog pulls out one of its spines, seemingly protecting itself from the wild wolf's attack. However, in reality, the hedgehog intends to use the spine to stitch up a large hole on the wolf's stomach. Fortunately, thanks to the hedgehog's help, the wolf is saved from further harm.

Concept: By using imagination to flip the familiar stories we encounter, we can overcome the unchangeable aspects of life. Imagination holds unlimited possibilities, allowing us to change our perspectives and mindsets in different ways, helping us overcome the challenges that cannot be avoided. Through creating different endings to stories, we can take control of our own lives. We often overlook the many factors we cannot control, but by harnessing the power of imagination, we can change our mindset and find different solutions in difficult situations.

The hedgehog holds an umbrella, while a lion waits nearby. The lion's magnificent mane has lost its vibrant colors, and its mood is gloomy. However, it turns out that the lion simply wanted to borrow the umbrella. After the rain clears, the two of them enjoy the sunshine together. The lion's fur regains its luster, shining like a small sun.

Concept: When faced with problems, we are often trapped by our emotions, making it difficult to act rationally. This emotional state can also affect those around us and lead to misunderstandings. However, by becoming aware of our emotions and thoughts, we can heal ourselves and return to a balanced state. This allows us to approach life's challenges with a more objective mindset and find solutions to overcome difficulties. By shifting our attention to the present moment, we can observe why we have certain thoughts and beliefs. Incorrect beliefs may prevent us from recognizing the true underlying issues.

The hedgehog complains while helping the porcupine groom its quills. The porcupine feels that the hedgehog is being rough. After they finish, they go for a ride together. Thanks to the hedgehog's trimming, the porcupine can finally wear its sunglasses comfortably. The hedgehog embraces the porcupine, and they both realize how comfortable and soothing it is.

Concept: Each person's beliefs can lead to biases. The more familiar we are with people or things, the more prone we are to confirmation bias, where we reject new ideas and only seek confirmation of our existing beliefs. To overcome this, we need to engage in learning, understanding, and cultivate empathy within ourselves. This enables us to compassionately accompany and connect with others, fostering a more gentle and understanding environment.

The hedgehog sits nearby, cutting paper, seemingly intentionally keeping a distance from the leopard. The leopard, on the other hand, is affected by lightning, causing its spots to scatter all over the ground. It loses confidence and appears very gloomy.

However, the hedgehog sticks the neatly cut paper pieces onto the leopard's body, making it look even more vibrant and captivating. The two of them sit in silence, filled with trust and care for each other, without needing words to convey their bond.

Concept: Love is not just a feeling but also an action. It is through our actions that we can truly experience and express love. By engaging in loving actions, we create connections and foster a greater sense of love in our lives. In our relationships with loved ones, conflicts may arise, big or small. However, by breaking free from preconceived notions and taking action, we can sustain and nurture love.

Mellower gaze’s new packaging is built on the concept of "environmental conservation." Introducing cotton and linen drawstring bags, the brand combines its signature blue color with a refreshing and natural light beige tone, creating a sense of pure and natural aesthetics. By reducing single-use packaging, these bags can be used for everyday storage. By caring for our skin, we also extend our care to our precious planet.

The seven products are connected through adorable illustrations, appealing consumers and leaving them unwilling to let go. These illustrations convey a message of positivity, changing perspectives, and understanding. Mellower gaze aims for more than just skincare repair; the cute and heartwarming illustrations also have the power to heal even the tiniest cracks in relationships.