TEi 40th

TEi Composites

  • 榮獲TIGDA AWARD 優選 | 台灣電緣 | 40週年主視覺設計 | 型錄設計

「台灣電緣」成立於1978年,從開創、創造到延續革新,一路走過深耕、歷練及技術40年,以職人的百年精神,遵守嚴謹的承諾,持續邁向百年的未來。

品牌40週年主視覺設計發想,結合產品碳纖維的黑色風格,40週年的字體設計呈現時尚高端的隆重感。一改以往陳列產品的介紹方式,型錄設計從公司品牌的形象理念、歷史沿革,至研究創新的技術深耕,到生產複合材料的產品介紹,規劃以黑白金的協調配色呈現。產品內容介紹也以黑色不再是碳纖維的唯一選擇,運用多彩繽紛的文字編排配色,強調「台灣電緣」為碳纖維編織布獨家研製專利的特色,以技術突破受限,提供更多元的色彩選擇,一同邁向下一個榮耀40年。

The 40th anniversary brand’s visual design utilizes carbon fiber texture and the black color representative of the product. A sophisticated font design is chosen for the letters 40th to represent elegance.
To change the way product descriptions have been displayed in the past, the catalogue design begins instead with the company’s brand concept, to company history, then research and innovation technology, and then to introduction on the composite material products, all coordinated with black, white and gold colors.

In the product descriptions, the focus is on how black is no longer the only color option for carbon fiber. Using various colors and a colorful text layout, the aim is to emphasize how “TEi Composites” has the unique patented feature of color dyeing the woven carbon fiber fabric, breaking through the technological barriers of color concerning carbon fiber. Join us as we journey into the next glorious 40 years.