淳泉火鍋

Betrue HotPot

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  • 品牌識別系統設計|空間軟裝規劃|攝影企劃 | 品牌命名

湯的淳粹  始終經典
The purity of the soup is always classic

#品牌命名
業主用自己的堅持告訴我們,在時間的淬煉下,美味得以完美綻放。

#Betrue Hotpot
傳達「真誠、純粹的火鍋體驗」
其中 "Betrue"  為「Be True」,呼應理念注重真實、誠懇與自然的本質。

#淳泉
「淳」- 淳樸、純淨、真誠。
純淨、樸實,突顯食材本味與真誠待客
「泉」- 清泉、泉水湯頭口感鮮甜、清新
暗喻天然湯底,如同泉水清澈無雜

#輔助圖案
點綴以橫條紋圖形,表現湯頭經過48小時慢燉熬煮,濃郁湯紋抽象化
為整體設計增加細節層次感

Brand Name: “Chun” – Represents simplicity, purity, and authenticity. The brand places a strong emphasis on using pure natural ingredients, adhering to traditional handmade methods, and preserving the purity and originality of the broth, showcasing high standards in both ingredients and cooking techniques.
“Quan” – Signifying clear springs and spring water, the broth offers a fresh, sweet, and refreshing taste. The origin is pure, akin to spring water. The brand promises a pure, genuine, and refreshing hot pot experience, while also underlining a deep respect for tradition and heritage.
In the bustling city, people have grown accustomed to the fast-paced rhythm of life. However, Betrue Hotpot , with its steadfast commitment, tells us that through the refinement of time, deliciousness can unfold perfectly.
Betrue Hotpot adheres to traditional handmade methods, slow-cooking the broth for 48 hours to present a rich aroma and a fresh, sweet taste. We insist on using natural ingredients, including tender large bones, fresh fruits, and top-quality Japanese kelp, ensuring that every sip of the soup authentically showcases the deliciousness of the ingredients. The purity of the soup is timeless and classic.
Founded 20 years ago, we have always held onto our original intentions, overcoming challenges such as food safety storms, and continue to deliver this deliciousness to this day. Today, this dedication has been passed down to the founder’s son, forming a new culinary philosophy—Betrue Hotpot.
Betrue Hotpot mission is not only to provide delicious hot pot but also to offer a healthy lifestyle, allowing people to pause in their busy lives, savor a bowl of soup, and give themselves a moment of relaxation.
Let Betrue Hotpot fulfill your expectations of hot pot with a bowl of soup.
Simmer for 48 hours to perfection
Bone broth boiled with premium Hokkaido kelp Simmer for 48 hours Pour into a brimming spirit of craftsmanship
The intra-day delivery from harbour
Select with Chiayi Dongshi clams and kinds of fresh seafood
Strictly check the quality of every ingredients, tender and succulent
Bringing out the original freshness and delectable flavors of seafood
Pure. Joyful. Delightful.
Fragrant and aromatic broth, delicately marbling meat
Food can unite us, let’s kick off the meaty party!
Select with seasonal vegetables
The intra-day delivery from market
Savor the freshness, savor the health
231新北市新店區中正路257號1樓