承吉祥

Cheng ji xiang

  • 團膳品牌識別系統設計|包裝設計|廣告設計 | 廣告文案 | 攝影企劃

這裡的每一道菜,都是一份承諾的延續;一份對家族傳統的堅持。他們用心將45年的美味傳承下去,讓更多的人能夠品味到這份家族的愛與堅持。一家同心,父母手把手帶著兒女,傳授好手藝。一開始的吉祥宴客到現在的承吉祥,鋪前總是熙熙攘攘的人群;空氣中飄散著的香氣更是令人垂涎三尺。

「承吉祥」致力為顧客帶來幸福和美味,讓每一位顧客都能感受食物的溫暖和美好,不僅是對食材的尊重,對味覺的尋求,更是對顧客的承諾。「承吉祥」是一家人的團結和奮鬥、傳承發展的見證。

一家人凝聚在一起,共同為將家族事業打造成具有影響力的品牌而努力奮鬥。他們共同探討品牌再生的可能性,每個人都貢獻著自己的智慧和力量,不斷創新,傳統與現代相融合,堅持與創新並存,為整個家族帶來了無限的可能性和希望,將屬於承吉祥的經典滋味一再延續,讓每個世世代代都能找到屬於家的味覺回憶,讓每一口「承吉祥」,都能永遠傳承永續下去。承襲一桌美味,傳遞充滿人情味的祝福 。
Logo以辦桌的概念為發想,有團聚與分享的含義,桌菜以品牌主打的羹湯及象徵豐盛有餘的魚肉為代表,意涵品牌傳承在地口味與美好祝福的精神。標準字設計以手寫文字傳達出溫暖親切的感受,與手感logo相互搭配

Every dish here is a continuation of a promise; a commitment to family tradition. They dedicate themselves to passing down 45 years of deliciousness, allowing more people to taste the love and perseverance of this family.United as one, parents guide their children hand in hand, imparting their skills. From the auspicious banquets of the past to the present Cheng Jixiang, there's always a bustling crowd; the aroma in the air is simply tantalizing.

Cheng Jixiang is dedicated to bringing happiness and deliciousness to customers, allowing each one to feel the warmth and goodness of food. It's not just about respecting ingredients or seeking flavors; it's a commitment to customers.Cheng Jixiang is a testament to family unity, struggle, and the continuation of heritage and development.

Family members come together, striving to build the family business into an influential brand. They discuss the possibility of brand rejuvenation, each contributing their wisdom and strength. Through continuous innovation, they blend tradition with modernity, insisting on both perseverance and innovation. They bring infinite possibilities and hope to the entire family, continually extending the classic taste of Cheng Jixiang. They allow every generation to find the taste memories of home, ensuring that every bite of Cheng Jixiang carries on perpetually."Inheriting a Table of Delicacies, Conveying Heartfelt Blessings".The logo draws inspiration from the concept of banquet dining, symbolizing gathering and sharing. The table spread represents the brand's signature soups and symbolizes abundance, with fish and meat as representatives, embodying the spirit of the brand's heritage in local flavors and heartfelt blessings. The standard font design conveys a warm and friendly feeling through handwritten text, complementing the tactile logo.