2025 旺萊山 中秋禮盒
鳳梨酥禮盒設計 | 攝影企劃-旺萊山|攝影-MIDAS點石商業攝影

旺萊山 2025 年中秋鳳梨酥禮盒以「花好月圓」為題,透過柔和且富有詩意的畫面語言,營造溫暖而恬靜的節慶氛圍。
畫面以小女孩靜靜倚靠在巨大月兔身旁為核心意象,象徵陪伴、守護與安心的情感連結。
月兔不再只是傳統符號,而被轉化為溫柔而具份量感的存在,承載中秋團圓的情感想像。
周圍綻放的花叢與圓月相互呼應,延伸「花好月圓」的意境;點綴其中的鳳梨元素則巧妙融入品牌識別,使傳統節慶意象與品牌語彙自然交織。
整體畫面以簡化造型與明亮色塊構成,在童趣與設計感之間取得平衡,傳遞一種安靜而持續流動的祝福。

Centered on the theme “Blossoms Under the Moon,” the 2025 Mid-Autumn gift box for Pineapple Hill captures a quiet moment of companionship.
A girl rests gently beside a towering moon rabbit, forming a visual metaphor of comfort, protection, and reunion.
Floral forms, the full moon, and subtle pineapple motifs intertwine to express both cultural symbolism and brand identity.
Through simplified shapes and a vibrant yet soft palette, the design balances playfulness with refinement, translating festive blessings into a calm and poetic visual experience.