中秋禮盒設計 | 包裝設計 | 插畫
This Mid-Autumn Festival gift box is centered on the idea of “the moment when blessings are shared,” transforming the festival from a single traditional symbol into a warm, everyday scene of companionship, exchange, and emotional connection. Pineapples take the visual lead, combined with imagery such as the moon, clouds, rabbits, and gifts to symbolize harvest, completeness, and the passing of goodwill—allowing blessings to be seen, touched, and treasured rather than merely spoken.
The illustration style features hand-painted textures and layered color brushstrokes, creating a warm and sincere festive atmosphere. Dynamic compositions of interacting characters capture moments of gift-giving and shared joy, turning the gift box into a vessel of emotional exchange rather than just packaging. The color palette—warm yellow, clear blue, and soft pink—reflects different emotional tones, reimagining Mid-Autumn Festival not only as a tradition, but as a feeling woven into everyday life.
Through this design, we hope that when the recipient opens the gift box, they also open a moment of emotion worth remembering.
中秋禮盒以「祝福被分享的那一刻」為核心概念，將中秋從單一節慶符號，轉化為一場關於陪伴、交換與情感流動的日常風景。視覺以鳳梨作為主角，結合月亮、雲朵、兔子與禮物等意象，象徵豐收、圓滿與心意的傳遞，讓祝福不再停留在語言，而是被看見、被觸摸、被收藏。
插畫風格採用手繪質感與層層堆疊的色彩筆觸，營造溫暖而真實的節慶氛圍；人物互動的動態構圖，描繪人與人之間交換禮物、分享喜悅的瞬間，使禮盒成為情感交流的載體，而不只是包裝。整體色彩以暖黃、清藍與柔粉為主，對應不同情緒層次，讓中秋不只是一種「傳統」，而是一種被重新感受的生活溫度。我們希望這份設計，能讓收禮的人在打開禮盒的同時，也打開一段被記住的情感時刻。
攝影企劃-旺萊山｜攝影-MIDAS點石商業攝影
