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日本清酒品牌識別設計 | 禮盒設計 | 網頁設計｜應用設計｜商業攝影｜廣告文案
每瓶酒都是一種儀式感，讓品者在每一杯清酒中感受到生活的細膩與美好。
「渼」水的清澈與純淨，正如清酒的核心成分，
「山」堅韌與穩重，呼應大自然賜予清酒的豐富資源，
「醞」釀造清酒的製程與時間的沉澱，
清酒如同大自然的恩賜，經過時間的打磨與精心釀造，帶來深刻且細膩的味覺體驗。
一個承載風土、文化與情感的清酒品牌，傳達「以自然釀情，以美學包情」的生活態度，願這份來自山水之間的贈禮，能讓每一位收禮人都感受到來自心底的溫柔與祝福。對自然的敬畏；也溫柔對待人心。「渼」寓意水光瀲灩；「醞」則承載釀造與情感的雙重意象。
品牌識別設計以酒桶為輪廓，融入「渼」字傳遞「來自山水，以自然釀情」的精神，英文字MERRY BOOZE採用現代無襯線字體，呈現簡潔的國際視野。禮盒設計以山水留白，輔以山水紋理與金屬燙印，營造沈穩，內斂卻不失儀式感的氛圍。設計不止於標誌與包裝，而也延伸網站、提袋等完整系統，讓品牌視覺語言在每一個細節中保持
一致。這份連貫不僅提升識別度，更傳遞尊重、心意，與詩意的品牌核心。每一個贈與，皆是一段延續的記憶，一種隱約卻深刻的情感餘韻。
MERRY BOOZEEvery bottle of sake is a ritual—
inviting the drinker to savor the subtleties and beauty of life in each pour.
“渼” represents the clarity and purity of water, the essence of sake itself.
“山” embodies strength and stability, reflecting the natural resources that nurture its creation.
“醞” speaks to the slow process of fermentation and the patience of time.
Sake is a gift from nature, refined by time and craftsmanship, offering a profound and delicate tasting experience.
MERRY BOOZE is a sake brand infused with terroir, culture, and emotion—
conveying a lifestyle philosophy: to brew with nature, and to wrap with beauty.
May each gift from mountain and water carry a quiet warmth and heartfelt blessing to its recipient.
日本清酒品牌識別設計 | 禮盒設計 | 網頁設計｜應用設計｜商業攝影｜廣告文案
每瓶酒都是一種儀式感，讓品者在每一杯清酒中感受到生活的細膩與美好。
「渼」水的清澈與純淨，正如清酒的核心成分，
「山」堅韌與穩重，呼應大自然賜予清酒的豐富資源，
「醞」釀造清酒的製程與時間的沉澱，
清酒如同大自然的恩賜，經過時間的打磨與精心釀造，帶來深刻且細膩的味覺體驗。
一個承載風土、文化與情感的清酒品牌，傳達「以自然釀情，以美學包情」的生活態度，願這份來自山水之間的贈禮，能讓每一位收禮人都感受到來自心底的溫柔與祝福。對自然的敬畏；也溫柔對待人心。「渼」寓意水光瀲灩；「醞」則承載釀造與情感的雙重意象。
品牌識別設計以酒桶為輪廓，融入「渼」字傳遞「來自山水，以自然釀情」的精神，英文字MERRY BOOZE採用現代無襯線字體，呈現簡潔的國際視野。禮盒設計以山水留白，輔以山水紋理與金屬燙印，營造沈穩，內斂卻不失儀式感的氛圍。設計不止於標誌與包裝，而也延伸網站、提袋等完整系統，讓品牌視覺語言在每一個細節中保持
一致。這份連貫不僅提升識別度，更傳遞尊重、心意，與詩意的品牌核心。每一個贈與，皆是一段延續的記憶，一種隱約卻深刻的情感餘韻。
MERRY BOOZEEvery bottle of sake is a ritual—
inviting the drinker to savor the subtleties and beauty of life in each pour.
“渼” represents the clarity and purity of water, the essence of sake itself.
“山” embodies strength and stability, reflecting the natural resources that nurture its creation.
“醞” speaks to the slow process of fermentation and the patience of time.
Sake is a gift from nature, refined by time and craftsmanship, offering a profound and delicate tasting experience.
MERRY BOOZE is a sake brand infused with terroir, culture, and emotion—
conveying a lifestyle philosophy: to brew with nature, and to wrap with beauty.
May each gift from mountain and water carry a quiet warmth and heartfelt blessing to its recipient.
A reverence for nature, and a gentle attentiveness to the human heart.
“渼” evokes shimmering water;
“醞” represents both fermentation and the quiet harboring of emotion.
We believe that a truly moving gift is not only refined in its material form,
but also filled with thoughtfulness and understanding.
The logo features a sake barrel outline with the character “渼” embedded within—
symbolizing a spirit born from nature, between mountains and streams.
The English name MERRY BOOZE is set in a modern sans-serif typeface,
reflecting an international perspective and minimalist aesthetic.
White space inspired by mountain and water landscapes, highlighted with a deep red accent—
paying homage to the Eastern tradition of festive gifting.
The design integrates mountain textures and metallic foil stamping
to express a calm, restrained, and elegant brand temperament.
The design extends beyond the logo and packaging—
into websites, shopping bags, product labels, and more.
Each application follows a consistent visual language,
enhancing brand coherence and recognizability.
Through every detail, the brand communicates respect, sincerity, and poetic beauty,
making each act of giving a lingering, heartfelt memory.
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