2024旺萊山年節禮盒
鳳梨象徵好運降臨，龍年迎祥納福。旺萊山作為台灣鳳梨酥的代表品牌
在2024甲辰龍年之際，以「龍來旺萊」為主題，打造一款融合傳統文化意象與當代美學精神的賀歲禮盒。
本次設計以「龍騰旺萊，福氣滿載」為創意出發
視覺主軸延伸自龍的神祕與力量，融合台灣特有的鳳梨意象
描繪龍躍雲端、福氣從天而降的景象，寓意著好運接連、財運旺來。
禮盒主色調選用祥雲紅、紫曜紫、暮霞橘，展現節慶的喜氣與高雅質感
龍形圖騰採現代手法演繹，線條洗練中保留東方書法筆韻，象徵品牌傳承與創新的融合
插圖別出心裁，融入風生水起、萬象更新等吉祥寓意，以視覺與味覺共創一場龍年迎福的五感饗宴。
Pineapples symbolize the arrival of good fortune, and the Year of the Dragon welcomes blessings and prosperity.
As a representative brand of Taiwanese pineapple cakes, Wang Lai Shan proudly presents a festive gift box for the 2024 Jia-Chen Year of the Dragon, themed “Dragon Brings Fortune,” blending traditional cultural symbolism with contemporary aesthetics.
Inspired by the concept of “A Soaring Dragon Brings Fortune and Blessings,” the visual design draws from the mystique and power of the dragon, integrating Taiwan’s iconic pineapple imagery. The scene of a dragon leaping through the clouds, showering blessings from above, conveys wishes for continuous good luck and thriving prosperity.
The gift box features a vibrant color palette of Auspicious Cloud Red, Radiant Purple, and Dusk Orange, embodying the festive spirit and an elegant sense of refinement. The dragon totem is reinterpreted with a modern design approach—its sleek lines infused with the expressive strokes of traditional Eastern calligraphy—symbolizing the brand’s fusion of heritage and innovation.
The illustrations are thoughtfully crafted, incorporating auspicious motifs such as "rising with the wind" and "renewal of all things," creating a multisensory celebration of the Year of the Dragon through both visual appeal and flavor.
